Property Development Marketing for Umhlanga Arch

Property Development Marketing for Umhlanga Arch

Project services include:

Brand strategy
Brand workshops
Brochures
COVID-19 safety protocols
Corporate identity design
Corporate stationery
Investment Pitch Decks
Investor communications
Marketing emailers
Marketing strategy
Office branding
Press releases
Reports
Screen videos and animations
Stakeholder communications
Website designs (multiple entities)

Property Development branding for Umhlanga Arch

One of our favourite aspects of working with private investment companies is being involved in the brand development of their portfolio companies. It exposes us to new industries and challenges. Additionally, it's an intense and rewarding growth period as investment portfolio companies need to bring a good return, swiftly.

The Umhlanga Arch in Durban

Durban has many iconic buildings, but being part of the development of a new silhouette to redefine the coastline was exceptionally exciting. Their investment company, Multiply Group, invited us to join them in developing the brand as the Arch took shape.

The initial project was the behind-the-scenes work used for investment fundraising and to enlist the support of key players. This took the form of pitch deck style presentations which were elevated with audio and video.

Once the project took hold, it was a fast growth period for this multi-use location which offers residential housing; retail space; a hotel; business suites and a large area dedicated to food and entertainment. All of this is housed in one location with a futuristic glass 'arch'.

Big Brand Planning

The property developers had established an initial concept that was well marketed and provided a strong base for us to work with. However, this was focused on apartment sales and didn't look at the big picture.  Executing a brand across a wide range of key touchpoints meant we needed to refine and redefine the supplied logo and strategise implementation across the board.

There were multiple channels of touchpoints to consider, so a one-size-fits-all approach wasn't ideal.  The communication had to speak to

  • Investors
  • Government and Municipal counsels
  • Property developers
  • Residential sales & owners
  • Retail, Restaurants and Entertainment
  • Hotel & Conference Centre

The scope of this property development brand development is more than can be covered in detail, but it was broken into several categories.

Brand Strategy and planning

Brand planning looks at the big picture of all key touchpoints of your brand. We look to see if there are any gaps to plug, and who to assign responsibility to.

This video is of one of the flowcharts we developed to identify the channels and brand touchpoints.

This is a continual process. When we manage a brand, we'll work with the marketing manager to cross-reference and realign accordingly.

Investors communication

  • Pitch deck
  • Stakeholder communications
  • Investor update reports
  • Launch material
  • Moodboard
  • Exco presentations
  • Press Releases

Umhlanga Arch Development Company

  • Brand development
  • Brand guidelines
  • Brand strategy
  • Brochures
  • Corporate stationery
  • Covid-19 protocols
  • Emailers & training
  • Eventing collateral & promotions
  • Health and Safety Induction guides
  • Marketing strategy
  • Operational support
  • Screen graphics
  • Signage
  • Security visual collateral
  • Social media
  • Uniform branding
  • Website development & management

Legacy Yard Food Hall

  • Name & Identity
  • Visual identity
  • Investor and Stakeholder presentations
  • Sub-contractor branding (Back Yard and Wasabi)

The Pencil Executive Members Club

  • Brand development
  • Brand guidelines
  • Brochures
  • Corporate stationery
  • Club documentation
  • Events
  • Investor presentations
  • Launch collateral
  • Marketing packs
  • Membership documentation
  • Moodboards
  • Sales material

Umhlanga Arch Properties

  • Brand Guidelines
  • Brand development
  • Brochures
  • Corporate stationery
  • Owners communications & documentation
  • Owners handover pack
  • Private owners website & knowledge base
  • Project management
  • Sales material
Property development design with Halo Media

Naming, corporate identity, signage, uniforms and full branding of the Legacy Yard Foodhall.

Design and development of website and systems for updating muti-retailers information. The website was created with a customised events section and templates for easy implementation.

This property development had several brands developed for it. One of which is the Back Yard – a rooftop cocktail bar with the best views in KwaZulu-Natal.

Working with their founder, we developed a logo that is beachy and fun and aligned to the concept of a Tiki Bar.

We designed the supporting signage, menus, social media and brand graphics.

View our other projects