Marketing resources and insights

We're big on shared knowledge, so our Insights are here to give you hints, tips and industry thoughts.

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Crafting effective health and safety campaigns: a strategic guide

Health and Safety campaigns in the workplace Safety first! We hear it all the time, but who's actually doing anything about it? We are! Ensuring...
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What are integrated campaigns?

What are integrated awareness campaigns and why should they interest you? It's a mouthful, right? But for those of us who work in any form...
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10 top tips from an expert PowerPoint designer

PowerPoint. You either love it, or hate it, right? Even for the most seasoned PowerPoint designers, we sometimes need to regroup ourselves and try find...
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Awareness Campaign in Brand Management

The Strategic Role of an Awareness Campaign in Brand Management An awareness campaign is a crucial part of any successful brand management strategy. These campaigns,...
Halo Media Promotions Scam Alert

Halo Media Promotions Scam

We are aware of a scam from a company who have taken our company name and logo. Halo Media Promotions is a fake company and...
Luxury Branding Agency The Halo Media Group UK

Tips for choosing your Luxury Branding Agency

if you're looking for a luxury branding agency then it's a good idea to understand first what luxury branding is, and then what to look...
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4 Top tips to repurpose marketing content and save time and money!

Why should you repurpose marketing content and materials? Creating quality marketing material and content is an essential part of any brand strategy. The challenge of...
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Account-Based Marketing (ABM) for B2B Brands

You may have heard of a new(ish) term that has been floating around – ABM. Or, Account-Based Marketing. Even those of us in the marketing...
Mining brand audits with The Halo Media Group

Mining Brand Audits

Mining brand audits Mining brand audits allow your mining company to understand the perception of your brand with your key stakeholders. Are you creating a...
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8 Top Trends For Internal Communications In 2024

Top Trends for Internal Comms in 2024 Clear internal communication is crucial to the success of any organisation. Internal communication facilitates the flow of information...
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Brand Strategy vs Marketing Strategy – understanding how they compliment each other

What is Brand Strategy vs Marketing strategy, and how do they work together? Brand and marketing, despite being closely aligned, play distinct roles in the...
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What is brand identity design? Amp up your brand knowledge.

Brand identity design – think of this as the face and personality of your business. What is a brand? Some may think it's a logo,...