Private Investment Brand and Design

Private investment company brand and design

The Multiply Group is a private investment company. They approached Halo Media to develop their brand and design their marketing and communication material for both their internal and external audiences. In addition, they wanted the brand development of their venture portfolio brands, be they start-ups or established businesses.

Private investment company brand and marketing collateral design

The Multiply Group is a private investment company.

Established in 2016, we were approached to design their logo and establish their brand. They needed a comprehensive range of start-up collateral and were looking for flexible solutions to match their fast-moving pace.

They leaned towards a minimalist design aesthetic and we developed a brand that is classic and understated, yet contemporary.

The logo was developed and refined to the current version, which is black and white. It has been designed with a unique icon, which symbolises “X” and “i” – a play on “Multiply” and “Invest”.

As a private investment company, it was imperative that they work with a marketing and brand partner who understands their industry. This is because of the inevitable tight deadlines, the need for accuracy, and keeping up to date with industry trends.

Outsourced brand management

Multiply didn't have a dedicated marketing manager or team. Their model was to rather partner with specialists, so we operated as an outsourced brand and marketing partner.

This partnership allowed us to work together without restraint, and assist them with the challenges and wins of a fast-growing company.

This gave us the freedom to set up their brand entirely. This included:

Creating an asset library and library management
A unique photoshoot which allowed each team member to have a headshot for press packs, in addition to great, impactful photos for use in their company profile, social media etc.
We designed a website that complements the brand through clean lines, consistent imagery and a well-thought-out structure.

We set up the Multiply Group to have a consistent brand and to allow them to edit many of the documents themselves. This allows them the flexibility to create professional documents at their leisure.

Rollover their website homepage

Key elements behind a private investment brand

Logo
Brand Guidelines
Corporate stationery
PowerPoint template designs

Company profile
Emailers
Fact sheet
Investor reports

Website & Investor portal
Corporate reception video
Signage & office branding
JV Company branding

Investor relations PowerPoint decks

PowerPoint presentations are essential tools for investment companies to showcase their investment strategies, portfolio performance, and market analysis.

They can effectively communicate complex financial information and data to clients, stakeholders, and potential investors. The use of customisable templates and visual aids simplifies and clarifies information, making presentations more engaging and persuasive.

They aren't only used for external communications, however. They can be used for a range of internal communications which allows PA's and Analysts to update their content on the fly.

Investment pitch deck design example shown on a laptop mockup

Pitch Decks

Pitch deck PowerPoint presentations are critical for investment companies to secure funding and attract investors.

This document needs to communicate a company's vision, business model, market opportunity, and financial projections in a clear and concise manner. A well-crafted pitch deck should be visually appealing, memorable, and persuasive to leave a lasting impression on potential investors.

Onboarding packs

Nothing starts off a new hire on a better foot than a great onboarding experience. We developed a comprehensive onboarding pack for both the existing team and an inspirational onboarding experience for the new employees.

Employee onboarding involves setting your company's tone, principles, and expectations while inspiring, motivating, and empowering your new team members. Halo wrote and designed the packs in line with the company brand.

Investor relations material

PPM, LOI, MOU … do you know you can do them all in PPT?

Investor relations material should be professional, easy to read and easy to update. We use PowerPoint (or MS Word) to create investor documentation that is editable. This allows easy updates, revisions, and customization to fit specific needs and circumstances. It also enables multiple people to collaborate and make changes, streamlining the decision-making process.

What the client said:
"You really are perfectionists! Incredible! I don't have anything to add – what you have produced is world-class.
I spent some time working with guys at Goldmans in the USA and other big firms in the UK and haven't been this impressed by any of the work they have turned out."