Brand Management

Brand management is when we partner with you to ensure that your brand stays in line with your strategy and stays consistent in key touchpoints.

Brand Management through top UK design agency, The Halo Media Group showing a brand workshop

Brand management is when we partner with you to take care of all aspects of your brand, allowing you to focus on your business.

It's one thing developing a beautiful brand that you are super proud of, but it's another keeping it going!

With brand management, we're by your side to ensure that communicating your brand to your key stakeholders aligns with your strategy and is consistent across all your key touchpoints.

What is brand management?

Brand management for brands is the ongoing management of a brand's image, target market, products and services in the marketplace.

It starts with the corporate and brand identity development phase. Once this initial phase of your brand's identity has been developed, you enter the management phase. It's here that your brand elements are created and maintained.

Internal communications

Internal communications are the ways and channels an organisation uses to communicate with their employees.

The goals are defined by the business, but generally, the purpose of setting up internal communication plans is to educate, inform and engage with the goal outcome to improve the business.

Our team will work with you to create an internal communications plan. This starts with defining the objectives of the company. We look at the goals and what metrics can be applied so that we can test and measure.

Thereafter we'll look at your communication channels and decide how best to communicate the objectives. These include:

  • Newsletters
  • Noticeboards
  • Campaigns (Safety, Awareness, HR, Health etc).
  • Safety videos
  • Company culture development
  • Emailers & Memo's
  • Research reports
  • Events & functions
  • Surveys

Advertising

We design adverts for digital and print usage (yes, there still is a demand for print advertising!).

We'll also work with companies to create the content (video, pdf etc) that they share on their social media platforms to promote their products or events.

Communication & Awareness Campaigns

Campaign work is a favourite of ours. A good awareness campaign is memorable and effective across all the channels of your organisation.

Campaigns vary from internal campaigns, e.g. Safety awareness, or Diversity campaigns,  through to external e.g. Community Change messaging.

Through our campaign work, we've discovered the need to connect workforces and have developed a custom solution for templated campaigns. Check out Workforce Campaigns which allow companies to communicate immediately with a low cost and a high return through communication campaign templates. Or speak to us for a custom campaign.

External communications

Your external communications are the processes and channels used to communicate with key stakeholders outside of your organisation.

The external communications are targeted according to who you are communicating with. This can include:

  • Existing customers
  • Potential customers
  • Investors & Investor relations
  • Suppliers
  • Partners
  • Government agencies
  • Industry bodies
  • General public

External communications can be clustered eg. public relations, media relations and marketing/advertising. As we're a brand company, we focus on the latter.

Examples of external communications include:

  • Advertising (TV, Online, Billboards etc)
  • Content marketing
  • Emailers
  • Events & Conferences
  • Newsletters
  • Reports (Annual, Sustainable
  • Development, Interim etc)
  • Social media
  • Website design

Brochures & marketing collateral

Brochures, fact sheets, sales sheets, trade presenters, company profiles and other relevant marketing material.

We help you put your products and services down into soft and hard copy in a compelling format for easy distribution.

Report design

Annual reports, sustainable development reports, financial statements and more. We're experienced in working with data and presenting it attractively, cohesively and on time.

Our experience in the finance sector, and with global brands, means that we have high attention to detail combined with a world-class brand experience. 

FAQ: Frequently asked questions about Brand Management

Brand management for brands is the ongoing management of a brand's image, target market, products and services in the marketplace.