Brand and Marketing Design for Mining Company, South32
Brand and marketing communication design for the mining sector
South32 is a leading international mining company. We've been delighted to work with their dynamic brand and communications teams to build internal and external communication solutions that inspire, unite and encourage their workforce to work safely..
Brand and marketing design solutions for mining
We have significant experience with marketing and communication in the mining industry. Because of our vast experience with marketing and communication in the mining industry, a comms specialist at South32 in South Africa reached out to us to take the Hillside operation to new heights.
As a large organisation, you need to be able to effectively communicate with staff, key stakeholders and the community, sometimes at the drop of a hat. From internal and external communication to global campaigns and awareness programmes, you need strong messaging and visual elements that resonate with individuals from all walks of life.
The overall brand identity for South32 had already been established and provided a great foundation for us to work with the local teams to create impactful solutions.



Internal communications
We create communication surveys to measure the impact of internal communications. We then use the data we collect to develop a communications strategy tailored to employees needs.
Internal channels for South32 include a daily newsletter that covers key topics on a daily basis. WhatsApp is harnessed as a communication channel, along with TV screens in entry areas and table-talkers in the canteen.
External communications
Successful businesses communicate effectively with their key stakeholders, communities, and the general public. We host yearly communication strategy workshops with South32 in order to identify the communication goals and channels for the company. After the workshop, we design campaigns as well as other communication material that will help us to achieve the goals we set.
Communication campaigns
There is nothing we love more than creating campaigns that engage, educate, and motivate employees.
Our first step is to identify the areas we need to create awareness around in order to achieve our goals. Among these topics are important ones such as mental health, diabetes, HIV/AIDS and ESG initiatives, to mention a few.
Next, we design eye-catching campaigns that are in line with the brand. These are rolled out into full campaigns, which include flyers, posters, digital screens, WhatsApps, tent cards, adverts, leaflets, etc.
Signage
Signage is used internally and externally (such as at an airport, on-site) to communicate key messages and directions.
Toolbox Talks
A continual range of fresh, informative and engaging Toolbox Talks to create awareness around topics such as health, safety, etc.
Translation services
Working with experienced translators to translate English campaigns and content into isiZulu, Setswana, Afrikaans, and Portuguese.


Strategy-based creative solutions
As a full-service agency, we offer strategy, design and content generation in-house. Additionally, we manage third-party service providers to ensure brand consistency.
We meet with the South32 communications specialists regularly to develop and maintain their brand and communication strategy. During this meeting, we look at past marketing and brand projects and analyse their success and what we can build on.
Thereafter, we look at KPIs and decide how best those will be achieved through communication campaigns. Based on this, we put together a calendar into our project management system and roll out the campaigns.
The mining industry is a safety-focused industry, so we'll always ensure we have sufficient extra time and budget to allow for unexpected safety projects.
We create libraries and templates for the reuse of projects to allow for better use of budget and maximum brand impact.
Mining brand and marketing design services include:
Brand Management & Design
Internal Communications
External Communications

Safety campaigns
All workplaces need to be safe. SHEQ is a key topic in the mining, energy and minerals sectors. As a responsible employer, South32 is extremely focused on safety presentations and campaigns campaigns that encourage their employees to work safely so that they can go home safely to their families.

Health campaigns
A healthy workforce starts with education. It's imperative that a company engages with their employees by teaching them healthy habits and encouraging dialogue around health concerns. Our health campaigns focus on holistic health in large and small workplaces.
ESG messaging
Effective external affairs communication with the public, local communities, government and stakeholders is a key element of an ESG communications strategy. If not done correctly, it can lessen the positive impact or, even worse, have a negative impact.
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