Brand and Marketing Design for Mining Company, South32
Brand and marketing communication design for the mining sector
South32 is a leading international mining company. We've been delighted to work with their dynamic brand and communications teams to build internal and external communication solutions that inspire, unite and keep their workforce safe.
Brand and marketing design solutions for mining
We have significant experience with marketing and communication in the mining industry. Aware of this fact and committed to excellence in their communications, a comms specialist at South32 in South Africa reached out to us to assist in taking their local brand to new heights.
As a large organisation, you need to be able to effectively communicate with staff, key stakeholders and the community, sometimes at the drop of a hat. From internal and external communication to global campaigns and awareness programmes, you need strong messaging and visual elements that resonate with individuals from all walks of life.
The overall brand identity for South32 had already been established and provided a great foundation for us to work with the local teams to create impactful solutions.
Internal communications
We designed a survey to measure the impact of internal communications. Our team used the data we collected to develop a communications strategy that would enhance the organisation's already successful programs.
Internal channels include a daily newsletter that covers key topics and KPIs on a daily basis. WhatsApp was also harnessed as a communication channel, along with TV screens in entry areas and table-talkers in the canteen.
External communications
Successful businesses communicate effectively with their key stakeholders, communities, and the general public. We will work with their teams during a communication strategy workshop in order to identify the communication goals and channels for the company. Our next step will be to design ad campaigns as well as other communication material that will help us to achieve the goals we set.
Communication campaigns
There is nothing we love more than creating campaigns that engage, educate, and motivate employees.
Our first step is to identify the areas we need to create awareness around in order to achieve our goals. Among these topics are important topics such as mental health, diabetes, HIV/AIDS and ESG initiatives, to mention a few.
Next, we design eye-catching campaigns that are in line with your brand and are eye-catching. These are rolled out into full campaigns, which include flyers, posters, digital screens, WhatsApps, tent cards, adverts, etc.
Signage
Signage used internally and externally (such as at an airport) to communicate key messages and directions.
Toolbox talks
A range of toolbox talks to create awareness around health, safety, COVID-19, etc.
Translation services
Working with experienced translators to translate English campaigns and content into isiZulu, Setswana, Afrikaans, and Portuguese.
Strategy-based creative solutions
As a full-service agency, we offer strategy, design and content generation in-house. Additionally, we manage third-party service providers to ensure brand consistency.
We meet with the South32 communications specialists regularly to develop and maintain their brand and communication strategy. During this meeting, we look at past marketing and brand projects and analyse their success and what we can build on.
Thereafter, we look at key KPIs and decide how best those will be achieved through communication campaigns. Based on this, we put together a calendar into our project management system and roll out the campaigns.
The mining industry is a safety-focused industry, so we'll always ensure we have sufficient extra time and budget to allow for unexpected safety projects.
We create libraries and templates for the reuse of projects to allow for better use of budget and maximum brand impact.
Mining brand and marketing design services include
Brand Management & Design
Internal Communications
External Communications
Safety campaigns
All workplaces need to be safe. SHEQ is a key topic in the mining, energy and minerals sectors. As a responsible employer, South32 is extremely focused on safety presentations and campaigns to ensure each member goes home safely.
Health campaigns
A healthy workforce starts with education. It's imperative that a company engages with their employees by teaching them healthy habits and encouraging dialogue around health concerns. Our health campaigns focus on holistic health in large and small workplaces.
ESG messaging
Effective external affairs communication with the public, local communities, government and stakeholders is a key element of an ESG communications strategy. If not done correctly, it can lessen the positive impact or, even worse, have a negative impact.
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