Brand and Marketing Design for Mining Company, South32

Brand and marketing communication design for the mining sector

South32 is a leading international mining company. We've been delighted to work with their dynamic brand and communications teams to build internal and external communication solutions that inspire, unite and encourage their workforce to work safely..

Brand and marketing design solutions for mining

We have significant experience with marketing and communication in the mining industry. Because of our vast experience with marketing and communication in the mining industry, a comms specialist at South32 in South Africa reached out to us to take the Hillside operation to new heights.

As a large organisation, you need to be able to effectively communicate with staff, key stakeholders and the community, sometimes at the drop of a hat. From internal and external communication to global campaigns and awareness programmes, you need strong messaging and visual elements that resonate with individuals from all walks of life.

The overall brand identity for South32 had already been established and provided a great foundation for us to work with the local teams to create impactful solutions.

Mining brand design showing four pull-up design examples
Mining advertising for South32 showing an open magazine.
Mining brochure and magazine design for South32 showing an open brochure or magazine

An example of a video for Women’s Month that is both engaging and eye-catching, designed to be shared via messaging apps or adapted for TV screens in high-traffic areas.

Internal communications

We create communication surveys to measure the impact of internal communications. We then use the data we collect to develop a communications strategy tailored to employees needs.

Internal channels for South32 include a daily newsletter that covers key topics on a daily basis. WhatsApp is harnessed as a communication channel, along with TV screens in entry areas and table-talkers in the canteen.

External communications

Successful businesses communicate effectively with their key stakeholders, communities, and the general public. We host yearly communication strategy workshops with South32 in order to identify the communication goals and channels for the company. After the workshop, we design campaigns as well as other communication material that will help us to achieve the goals we set.

Communication campaigns

There is nothing we love more than creating campaigns that engage, educate, and motivate employees.

Our first step is to identify the areas we need to create awareness around in order to achieve our goals. Among these topics are important ones such as mental health, diabetes, HIV/AIDS and ESG initiatives, to mention a few.

Next, we design eye-catching campaigns that are in line with the brand. These are rolled out into full campaigns, which include flyers, posters, digital screens, WhatsApps, tent cards, adverts, leaflets, etc.


Signage is used internally and externally (such as at an airport, on-site) to communicate key messages and directions.

Toolbox Talks

A continual range of fresh, informative and engaging Toolbox Talks to create awareness around topics such as health, safety, etc.

Translation services

Working with experienced translators to translate English campaigns and content into isiZulu, Setswana, Afrikaans, and Portuguese.

Mining advertising and marketing example
Mining safety and SHEQ design example

Strategy-based creative solutions

As a full-service agency, we offer strategy, design and content generation in-house. Additionally, we manage third-party service providers to ensure brand consistency.

We meet with the South32 communications specialists regularly to develop and maintain their brand and communication strategy. During this meeting, we look at past marketing and brand projects and analyse their success and what we can build on.

Thereafter, we look at KPIs and decide how best those will be achieved through communication campaigns. Based on this, we put together a calendar into our project management system and roll out the campaigns.

The mining industry is a safety-focused industry, so we'll always ensure we have sufficient extra time and budget to allow for unexpected safety projects.

We create libraries and templates for the reuse of projects to allow for better use of budget and maximum brand impact.

Mining brand and marketing design services include:

Brand Management & Design

  • Brand and communication strategy
  • PowerPoint presentation design
  • Research
  • Infographic design

Internal Communications

  • Newsletter content & design
  • Health & safety campaigns
  • Culture & motivational campaigns
  • Employee engagement

External Communications

  • Advertising
  • Publication content & design
  • Signage & banner design
  • Report design
Mining health and safety presentation mockup

Safety campaigns

All workplaces need to be safe. SHEQ is a key topic in the mining, energy and minerals sectors. As a responsible employer, South32 is extremely focused on safety presentations and campaigns campaigns that encourage their employees to work safely so that they can go home safely to their families.

Mens Health Campaign as part of a mining brand design

Health campaigns

A healthy workforce starts with education. It's imperative that a company engages with their employees by teaching them healthy habits and encouraging dialogue around health concerns. Our health campaigns focus on holistic health in large and small workplaces.

ESG messaging

Effective external affairs communication with the public, local communities, government and stakeholders is a key element of an ESG communications strategy. If not done correctly, it can lessen the positive impact or, even worse, have a negative impact.

"They are in a league of their own, and I don’t say that lightly.

Halo are a team of brilliant individuals who have various strengths that just mesh so well — any client would be happy to work with them. They are so on the ball, and I can’t fault them for anything. Sometimes I’m the one who forgets things, but they’re always there to remind me. They are such authentic people, and working with them makes my job so much easier.

Their quick turnaround time is really impressive. The team can also spot any inconsistencies and correct them immediately, which shows that they really took the time to understand our brand guidelines from top to bottom. It’s such a treat to work with such a fantastic team of professional, friendly, and warm people — we have a happy relationship.

It’s tough for me to try and find fault with them. It sounds too good to be true, but Halo Media really does stand out amongst its competitors.

Once you have given them the project brief, give them creative freedom, and they will come back with something that will blow your mind. Anyone who chooses to work with Halo Media will never be disappointed with the work that they deliver."

View our other case studies