Structured Products Marketing and Design

Structured Products marketing and design for IDAD SA.

IDAD SA is a financial services company. They reached out to Halo to create their Structured Products marketing and brand materials for their launch into sub-Saharan Africa.

Structured Products Marketing moodboard design by Halo Media

Structured Products marketing materials

IDAD, a leading provider of Structured Products based in the United Kingdom, embarked on an ambitious journey with the launch of their Sub-Saharan Africa branch.

Recognising the need for a dynamic financial literature design, their Regional Head of Structured Solutions turned to us, a strategic marketing agency with a proven track record in the fast-paced world of financial services.

Strategic Foundation:

Our collaboration began with a marketing analysis and formulating a strategy to reach their goals. Delving deep into the needs of their Sub-Saharan market, we identified key opportunities that would shape the client's success.

Visualizing Success:

The journey continued with the creation of a mood board—a visual roadmap that aligned with the client's aspirations. From colours and fonts to iconography and imagery, every element was crafted to resonate with the local audience while maintaining a seamless connection to the 'mother' brand.

Key considerations behind this Structured Products brand:

  • It needed a harmonious blend with the 'mother' brand yet to allow for a localised free-standing identity
  • Professionalism, accuracy, and relevance to the target market
  • Applicability to diverse marketing materials such as fact sheets and brochures
  • Robust systems for tight turnarounds and version control.

We developed a monochromatic brand with a cool blue, coupled with black and white imagery of skilled sporting landscapes.

The concept is that success (reaching the summit/crossing the finish line) is possible with the right skills and equipment (ie IDAD SA). To try without would be a high risk without the return. Much like reaching the summit or crossing the finish line, success with IDAD SA's Structured Products became not just attainable but a strategic necessity.

Structured Products Marketing brochure design examples
Structured Products Factsheet design mockup example

Brand management

Structured product marketing has monthly releases and bespoke trades. This means you need to be organised and agile. We've set up systems and a brand library for ease of access for their team. This includes

  • Logo guide
  • Logo assets
  • Image library
  • Document version system
Structured products marketing emailer design example on a phone

Structured Products Marketing Materials

Fast, professional, and accurate marketing material which has brand continuity and attention to detail. This covers brand elements which are both digital and traditional and includes:

  • Fact sheet & product summary design
  • Brochure templates
  • Emailer template
  • Data visualisation

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