Financial services branding agency in the UK - Halo Media blog post

How to find the Best Financial Services Branding Agency in 2024

Finding the right financial services branding agency in the UK to help your business grow is overwhelming. Not only are there a heap of agencies to choose from, but your needs are also diverse. These include advertising, financial literature, marketing material, social media management, website design, PPC, and so much more. All things considered, where on earth do you start?

For the finance industry, it’s critical to find a creative marketing partner who understands your industry. You’re not a jack-of-all-trades, so why would you choose a partner who has a one-size-fits-all approach? You need a partner who understands your need for accurate, professional produced marketing solutions, under tight deadlines and within your marketing budgets.

We’ve compiled 5 simple tips to help you find the right creative partner to help your business grow.

Take a look at their online presence, by starting with their website.Look at their team, and the work they do, and see if any of their previous work looks similar to your requirements. This will let you know if they’re capable of creating a solution that is proven to work in the financial services industry. Check out their LinkedIn to see if they are up-to-date and their messaging aligns with your company goals.

Look at the experience behind the company. Look at their leadership, team, and their work as a financial services branding agency. This will give you an idea of how well they work with different industries and types of companies. If you see a lot of work in your industry, then you know they’ll be able to provide you with the kind of expertise you need.

3 – Check Out Their Client List.

A good idea is to check out the client list of the company you’re considering. Look at what kinds of businesses they’ve worked with and whether those clients were happy with the results. Find out how long they’ve worked with their longest clients, and see if your aspirations align with those companies.

Look at their financial services branding case study portfolio. Ask questions about the challenges their clients faced, and how they solved them.

It’s important to do your background research on your potential partners for references and testimonials before signing any contracts. This will give you an idea of how well the company has performed in the past. If you’re not sure where to start, look at their socials first. You can look at their Google Business profile, Facebook or check out review sites such as Trustpilot or Clutch. You can also ask your partner if they have any referral individuals that you could contact that would be willing to chat with you.

Finally, ask them questions. Ask what type of clients they typically work with, whether they specialise in your industry, and what kinds of projects they’ve worked on before. These answers should give you a good indication of how well they’ll work with you.

If you are looking for a long-term partner, it’s vital that you find the right fit. That hard-to-explain feeling that happens when you connect with a partner and you know that they not only “get” you, but have the skills, experience and enthusiasm to help you reach your goals.

What is branding in financial services?

Branding in financial services refers to the process of creating a unique and recognisable identity for a financial institution or product. It involves developing a distinct name, logo, design, and messaging that differentiate the financial brand from its competitors and resonate with the target audience. Effective branding helps build trust, credibility, and customer loyalty in the financial services industry.

Why is branding important for financial services companies?

You’re in a competitive marketplace. Your customer is faced with a multitude of choices of who to invest their money with, so you need a plan on how to stand out. By using a financial services branding agency, you’ll be able to develop a brand strategy which helps you not only stand out but also communicates your unique value to your audience. Without a strategic branding approach, you’ll just be lost in a sea of sameness.

Why choose a financial services branding specialist?

A generalist branding agency doesn’t have the deep expertise required for financial services. You need a partner who understands how to work with detailed numeric financial literature, planning product releases and who your target audience is.

Where can you find a financial services branding agency?

You can find a financial services branding agency through online directories, industry-specific websites, professional networks, or by conducting a Google search.

How do you create a financial service brand?

To create a financial service brand, focus on these steps:

– Define your target audience and their needs.
– Conduct market research to understand competitors and industry trends.
– Craft a unique value proposition that differentiates your brand.
– Design a compelling logo and visual identity.
– Develop a consistent brand voice and messaging.
– Build a user-friendly and professional website.
– Implement effective SEO strategies to improve online visibility.
– Create informative and engaging content to establish thought leadership.
– Leverage social media and digital marketing channels for brand promotion.
– Provide excellent customer service to build trust and loyalty.

Note: It’s essential to consult with your legal and financial team to ensure compliance with regulations and licensing requirements.

We hope these tips have helped you if you’re looking for a new financial services branding agency in the UK. And if you think we could be that partner, send us a message and let’s chat!