Brand & Design
Brand
Your brand is the feeling a person has when they think or interact with you. It’s the collective of strategic direction for your brand; the experience and reputation, and the visual expression thereof.
Digital Asset Management (DAM): Streamlining Your Brand’s Success
Digital Asset Management Systems (DAM) In the fast-paced world of branding and marketing, efficiency is key. Digital Asset Management (DAM)…
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The ultimate Brand Audit checklist
The ultimate B2B brand audit checklist – 100 questions to ask of your brand, your employees and your customers. What…
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Colour psychology in branding
Halo Media is a corporate brand agency working with international markets. One of the challenges that we face when dealing…
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What is a brand audit?
What is a brand audit and how will it benefit your company and brand? Speak to Halo Media to find out how we can brand audit your company.
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Generic, overused logos and how to avoid them
This article is based on a great piece by Giovanni Tondini and republished under the Creative Commons license. All images…
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Is graphic design important?
Is Graphic design important? Hell yeah. You probably don’t even know how much so! To the world, graphic design is…
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Improve your brand image in 3 steps, today
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos | Amazon…
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Benefits of being on a retainer
What is a branding agency retainer? Our purpose is “Co-Creating Good to Great”. So our goal is to work with…
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The expensive cost of cheap stock logos
Should you buy a cheap stock logo? Cheap budget logos? You say yes? We say no, and here’s why… So,…
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8 steps for your best logo design
8 steps for your best logo design As you may know, having a good logo is an immeasurable requirement for your…
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The Importance of Brand Management
Why is brand management important? A strong brand identity plays a huge role in the success of a company! This…
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Paper size guide for UK Corporate Brands
A handy paper-size guide for corporate branding of internal and external communication design in the UK As a marketing and…
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Graphic design agency challenges in Africa: Working with multiple languages
As a graphic design studio in Africa, our work is varied and interesting. One of our challenges is to cover…
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Graphic Design software and editable source files
We’re often asked if we can supply our artwork in editable format. The answer is yes … and no! Yes,…
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How to write a design brief
How to write a design brief … well first, what is a Design Brief? Why is a design brief of…
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Are professional graphic designers worth the investment?
Why you should invest in a professional graphic designer. Would you hire a professional to repair your plumbing? Would you…
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How to plan your brand – 7 top tips
The preppers guide to your brand survival… 7 tips to for planning your brand! During the failed apocalypse* of 21 December,…
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