Brand & Design
Brand and Design
Your brand is the feeling a person has when they think or interact with you. It’s the collective of strategic direction for your brand (your goals); the experience and reputation (how people feel about your company), and the visual expression (how you present yourself to the marketplace). These resources give you insights and tips about brand and design.
Colour psychology in branding
TLDR:Think colour doesn’t matter in B2B? Think again. The right palette can build trust, boost recognition and influence buying decisions…
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Tips for choosing your Luxury Branding Agency
if you’re looking for a luxury branding agency then it’s a good idea to understand first what luxury branding is,…
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Multilingual design – our top 14 tested tips for marketing in different languages
These days you’ll be hard pressed to find a workplace that doesn’t have people of different cultures and languages –…
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10 top tips from an expert PowerPoint designer
PowerPoint. You either love it, or hate it, right? Even for the most seasoned PowerPoint designers, we sometimes need to…
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Awareness Campaign in Brand Management
The Strategic Role of an Awareness Campaign in Brand Management An awareness campaign is a crucial part of any successful…
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Brand Strategy vs Marketing Strategy – understanding how they compliment each other
What is Brand Strategy vs Marketing strategy, and how do they work together? Brand and marketing, despite being closely aligned,…
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What is brand identity design? Amp up your brand knowledge.
Brand identity design – think of this as the face and personality of your business. What is a brand? Some…
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Digital Asset Management (DAM): Streamlining Your Brand’s Success
Digital Asset Management Systems (DAM) In the fast-paced world of branding and marketing, efficiency is key. Digital Asset Management (DAM)…
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What is a brand audit?
What is a brand audit and how will it benefit your company and brand? Speak to Halo Media to find out how we can brand audit your company.
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Generic, overused logos and how to avoid them
This article is based on a great piece by Giovanni Tondini and republished under the Creative Commons license. All images…
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Is graphic design important?
Is Graphic design important? Hell yeah. You probably don’t even know how much so! To the world, graphic design is…
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Investment Pitch Deck Expert Tips and Tricks – 2025 edition
What is an investment pitch deck? A pitch deck is a presentation that entrepreneurs use to present their companies to…
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Improve your brand image in 3 steps, today
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos | Amazon…
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The expensive cost of cheap stock logos
Should you buy a cheap stock logo? Cheap budget logos? You say yes? We say no, and here’s why… So,…
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8 steps for your best logo design
8 steps for your best logo design As you may know, having a good logo is an immeasurable requirement for your…
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The Importance of Brand Management
Why is brand management important? A strong brand identity plays a huge role in the success of a company! This…
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UK Corporate Brands – page size guide
A handy page-size guide for corporate branding of internal and external communication design in the UK As a marketing and…
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Graphic design agency challenges in Africa: Working with multiple languages
As a graphic design studio in Africa, our work is varied and interesting. One of our challenges is to cover…
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Graphic Design software and editable source files
We’re often asked if we can supply our artwork in editable format. The answer is yes … and no! Yes,…
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The definitive 100 question Brand Audit checklist for brand success
The ultimate B2B brand audit checklist – 100 questions to ask of your brand, your employees and your customers. TLDR:…
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