Copyright versus Copy Write – Know your rights

Whether you are looking to create a corporate brochure or redesign your website from scratch, a part of the design brief will ask if you need copywriting.

We often find that there is some confusion with understanding the difference between copyright and copy writing. Here’s a little insight to what’s right and what’s write!

Copywriting is the act of writing text for the purpose of advertising or any other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. In publishing terms, copy is simply the industry term for words. A person who provides text for publications is a copywriter. They own the copyright to the work unless they have come to an agreement to share or hand over to someone else, such as a publishing company or magazine editor.

Copyright is the ownership a person has of creative work they have produced. If you write a book, pen an article or take a photo, you automatically hold the right. No one can reproduce it or use it without your permission. Although some countries have a copyright register, you don’t have to register to own copyright. The work is yours as soon as it is created. If someone uses it or copies it without your permission, they have then committed the crime of intellectual property theft.

These terms may sound similar but are very different. So the next time you need copywriting, make sure you know what’s right and what’s write!

“The copyright bargain: a balance between protection for the artist and rights for the consumer.”

– Robin Gross

We regularly collaborate with professional writers when it comes to creating content for corporate brochures or brainstorming production scripts! You can find a full breakdown of our services right here!

2017-09-11T08:11:36+00:00 July 8th, 2017|0 Comments

About the Author:

Louise Cunningham is a Director of Halo Media, a graphic Design studio based in Durban, South Africa. She’s passionate about brand management, PowerPoint presentations and allowing the dogs to sneak into the office!

Leave A Comment