5 REASONS WHY VIDEO IS BETTER THAN TRADITIONAL TRAINING METHODS.
Traditional Training vs Training Videos. Video is by far the most in-demand form of media globally. Let’s give you a few statistics to help put this into perspective:
In 2017 an average of 72 hours of video was uploaded to YouTube every 60 seconds.
More video content is uploaded in 30 days than the major US television networks have created in 30 years.
More than 500 million hours (or 57,039 years) of videos are watched online every day on YouTube alone.
85% of the US internet users watch videos online. 51% of marketing professionals worldwide believe that video content provides the best return on investment.
On social media, video generates 1200% more shares than text and images combined.
Video on a websites landing page can increase conversions by 80% or more.
So why is video so popular? The answer is obvious. As video uses 2 of your natural senses (visual and audio), it is the most effective form of media available. Below are 5 reasons outlining why you should invest in a well produced Training or Safety video.
1. THE MOST EFFICIENT WAY OF RETAINING YOUR MESSAGE.
In a recent survey after just 7 days after a training session involving a text based presentation, the average person will have forgotten 65% of the material covered. After 6 months this number jumps to a staggering 90%.
In contrast people retain 95% of a message when they watch it in a video compared to 10% when reading it as text.
2. REDUCES THE COST OF TRAINING.
When you include the cost of a trainer, their travel and accommodation costs over a period of time, these costs can add up.
IBM discovered that for traditional classroom-based traning events these costs accounted for 40% of their training budgets. After moving only 50% of the companies training to a video based e-learning system the company netted a whopping $579 million in savings over a 2 year period.
Microsoft also replaced it’s traditional classroom based training with video and according to the companies own estimates they reduced their costs from around $320 per hour per person to just $17. Not only did this substantially reduce costs, but also increased the efficiency of their training.
3. ALLOWS YOU TO TRAIN ON-DEMAND.
Even in a small company, arranging a suitable time for a group to attend a training session can be extremely time consuming and frustrating! Trying to fit everyone’s schedules into a set time and date can drive you crazy!
There is a solution! Video allows companies to save time and frustration and train on demand.
4. CONSISTENTLY DELIVERS.
Regardless of how people are feeling the video will consistenly deliver exactly the same message with exactly the same passion without forgetting to mention anything.
As organisations expand this can also become a massive issue. Often to supply the increasing demand, non-trainers like local management or others “just filling in” are requested to deliver critical information. As a result, inconsistencies creep in and the training experience varies from location to location.
Video ensures a consistent message is delivered every time and adapts to rigourous company growth easily at a fraction of the costs. Better for less! Is there a better scenario?
5. INCREASED AUDIENCE POTENTIAL.
Having an online training or safety video enables companies to share and collaborate. Research has shown that including a link to a video in an email increases the conversion rate by as much as 21%.
In addition these videos can be shared virtually anywhere else like social networks, blogs and internal portals like Share Point and YouTube channels.
Your videos can also be utilised by partners, suppliers and clients to further extend your reach and give credibility to your brand.
It is however vital that you ensure your videos are consistent with your brand, well thought out and well produced. If you go on the cheap, spare a thought that you put yourself and your company at a disadvantage to competitors that pay more attention to the details.
So, what are you waiting for? It’s time to invest in video and take your training efficiency to the next level. Contact us now.