Lufthansa Global Telesales (GTS)
PowerPoint presentation design
We worked with Global Telesales Lufthansa to develop their corporate identity. This included PowerPoint presentations. We were tasked with articulating a corporate message with a creative feel. Being corporate, yet not dry and boring can often be a challenge. Another challenge was that this project had to roll out over 8 countries and ensure that the brand maintained consistency.
Whilst developing their brand, as part of the brand guideline and brand rollout (across all 8 international locations) we set up each individual location’s templates to store in a central brand library. These templates had different designs and options so that there was a variety of choices.
We announced the new brand with the Touch down tour. A fun presentation to launch their brand in each of their locations where we came up with a theme (and matching logo), a script so that the presentation was spoken, as opposed to being read; pre-launch letter and questionnaire form.