MARKETING AND DESIGN FOR LUXURY SPA: GATSBY SPA
Gatsby Spa owns two luxury spas based in the popular South African resort, Sun City. Their target market is local and international tourists who enjoy the finer side of life! Gatsby needed a brand which reflected the nature of their upmarket business. In addition, they needed a strong brand, a social media presence and a marketing plan to work to. They required a marketing and graphic design company to partner with.
We started with the logo first. We chose a decadent black and gold which taps into the luxurious nature of this business. This was rolled out in all uses of the brand, from the logo to the website and social media. The Gatsby team were supplied with a full logo pack to share with various service providers, along with a How-To manual for logo use. Thereafter we designed their brochure, pricelists, website and ongoing social media campaign.
Based on an initial strategy session, we worked out a 12-month campaign to work through their focus points. This strategy was shared with their team. We covered customer service, sales techniques and how to work with their social media presence. The marketing strategy also covered negative feedback and how that can influence a brand. Each of the strategy elements had a simple to roll out Action Plan, and responsibilities list to allow for easy implementation.
Gatsby Spa has experienced ongoing growth, both in their special team (known as the Gatsby Angels) and their customer loyalty. They’ve been enjoying success on social media and have been excelling as multiple international award winners.
Managing Director, Heidi Gavagnin, said: