Project Description

MARKETING AND DESIGN FOR PRIVATE INVESTMENT COMPANY, MULTIPLY GROUP

The Multiply Group are a truly inspiring company to work with.

Established in 2016, we were approached design their logo and establish their brand. They needed the full range of start-up material, and in addition were looking for flexible solutions to their fast-moving pace. As a private investment company it’s imperative that they work with a marketing and graphic design partner who understands their industry, the inevitable tight deadlines and keeps up to date with industry trends.

This dynamic and fast-growing company started in an enviable position as the founders are so well respected in the industry. It was important to respect this reputation so, working with them, we developed a brand which is classic and understated, yet contemporary. The logo was developed and refined to the current version which is black and white. It has been designed with a unique icon which symbolises “X” and “i” – a play on “Multiply” and “Invest”.

Working with the Multiply Group team, we established a design aesthetic which is minimalist and features primary imagery of succulents which represent an ability to not only withstand tough environments but to thrive in them.

ROLLOUT

As part of the brand development, we brought the founding team together to for a photoshoot in a unique studio location in Westville. By having a custom photoshoot we’ve been able to use the imagery not only in their marketing but to also allow them to have press packs for their frequent media features.

We designed a website which compliments the brand through clean lines, consistent imagery and a well-thought-out structure.

We’ve set up the Multiply Group to have a consistent brand and to allow them to edit many of the documents themselves. This allows them the flexibility to create professional documents at their leisure.

As part of the brand development, we brought the founding team together to for a photoshoot in a unique studio location in Westville. By having a custom photoshoot we’ve been able to use the imagery not only in their marketing but to also allow them to have press packs for their frequent media features.

We designed a website which compliments the brand through clean lines, consistent imagery and a well-thought-out structure.

The full brand rollout includes:

  • Logo and logo guide
  • Business cards and letterheads with embossed printing
  • Digital stationery
  • Brochure Design – printed and digital
  • Editable PowerPoint brochure
  • PowerPoint template and keynote presentations
  • Fact-sheet and investor reports
  • Reception video
  • Website and investor portal
  • Signage
  • Invitations
  • Joint-venture company brand and marketing support

The Multiply Group Brand is clean and professional which represents the company well. Their editable files (in Word and PowerPoint) allow them the flexibility to create beautiful and effective documents, on the fly. As brand managers and custodians, we’re able to assist with all aspects of their marketing – from organising photoshoots; printing; bespoke material through to setting up and branding their social media platforms.