Orange Mobile through GFK (formerly Global Edge)
Market research design. We were approached by leading Market Research company, Global Edge (now GFK) , to develop and produce a visual solution through market research design and for their Orange’s AMEA (Africa & Middle East Areas) Consumer Segmentation in 16 countries throughout Africa and the Middle East.
This was a long-lasting project which extended over an 18 month period. The challenge was to accurately portray the customer in each area, and to develop a system to represent the market research data.
Our illustrators developed drawings for each market segment which embodied that region and customer. Together with Global Edge, we created a template of icons and a system to execute it for the 16 individual countries, in both French and English.
- Theme graphics
We developed a logo and theme which was carried through for the duration of the project.
This was a challenging, yet incredibly interesting task. It involved researching and working with representatives from the relevant countries to develop a visual representation of their customer. These illustrations were a key feature of the AMEA segmentation.
- Pen Portraits
We created over 20 forty-page reports (yes, 800 pages of data!) in French and English. This included custom icons and integration of illustrations.
Each page in the report was filled with custom infographics to represent the data.
- Powerpoint template
A template was created to incorporate into the presentation package.
- Keynote Videos
Each of the areas had 6 Keynote videos produced with individual data, also in French and English. These videos had voiceovers from each consumer area, in their local language/dialect.
“I just wanted to say a huge thank you for your support and dedication to this project– it really is appreciated. It’s also a pleasure to work with calm and understanding folk – such consummate professionals!” – Kellie Jakobi (Africa Director: Consumer Experience, GFK).