Project Description

Corporate identity design for a Property Development & Construction company

Castle Rock

To design a corporate identity including logo, brochure, website, mass emailer and social media setup.

Castle Rock is a property development in Cape Town. Aimed at a young, urban market, we chose to design a bold, contemporary logo. It is important that the elements which translate well across a broad spectrum of materials (marketing material, signage, uniforms etc).. The shapes above the logo type represent both Table Mountain and the Castle Rock skyline. The colour way ties in with the retro trend, yet ties in with sun and sea (yellow and blue). They typeface has been completely reconstructed and customised to ensure a unique identity.

Once the logo was designed, we carried it through to: