Logo design and corporate identity
Eden Gavignin is a luxury ladies footware brand based in South Africa manufacturing high-end shoes that don’t only turn heads, but are also comfortable. The logo also needed to accommodate the possability of being part of a logo family which would allow for different divisions. The brand needed to comunicate to their market that the absolute luxury and comfort. The brand also needed to work well with other international brands as the company would be working with the best known brands to make their shoes comfortable to wear.
We designed a logo that would answer all the challenges mentioned above. We also designed the logo as part of a family of logos which could be released at a later date. Using real fixed rub-proof glitter in the stationery was also a winner! Client was stoked!