//Employer Brand Campaign Case Study: Unilever
Employer Brand Campaign Case Study: Unilever2017-09-13T15:06:19+00:00

Project Description

Unilever Employer Brand Future Leaders League

Employer Brand Design Case Study:
Unilever Graduate Recruitment Campaign

Halo Media have experience in Employer Brand Graduate Recruitment Campaigns since 2011. Our relationship with Unilever as an Employer Brand has allowed us to work on various graduate campaigns. Below are a few of our favourites.

As with most brand development initiatives, Employer Brand Campaigns are particularly successful when there is strong consistency.

When Unilever rebranded a few years ago, we were one of the first agencies globally to roll out the new look. The designs and campaigns we create are shared with agencies in their represented African countries to implement.

With Unilever, their core brand is well planned out to ensure consistency. This was crucial and successful plan from their identity agency to plan, due to their global presence.

The elements in a successful Employer Brand Graduate Recruitment Campaign include:

  • Concepts: Our creative team, together with our copywriter, come up with the core message and the supporting imagery.
  • Photo shoot: Once the design style has been approved, we organise a photo shoot. With the career campaign, we photograph actual graduates, which means our campaigns have real people and not stock imagery.
  • Print material: We design brochures, leaflets and other printed collateral to be shared with potential recruits. These range from A5 flyers, through to A3 fold-up brochures.
  • Digital media: We supply all printed material in a digital format for Unilever to use on their Graduate Recruitment Campaigns. This can be emailed out to the relevant tertiary institutions or shared via their website.
  • Exhibition Stands: We have designed multiple stands for the graduate recruitment team. The type of stand is determined by the nature and size of the roadshow they are attending, so they vary from simple banner walls through to full exhibition stands.
  • PowerPoint Presentations: When meeting with the graduates, the HR team walk them through the process and benefits of the Unilever Graduate Programme. We design their PowerPoint templates and presentations.
  • Internal support material: Once the graduates are on-board, there are various handbooks and toolkits. These include printed diaries; interactive pdf’s etc.
  • Social media: We supply artwork as editable files to their social media management team for Twitter and their Facebook page. This is given to them to ensure that the online media is compatible with the print material.

Are you looking for assistance with your Employer Brand campaign? We’d love to chat further about it, so get in touch and we can start the discussion!