Three Cities Group
Corporate video production
Halo Media were commissioned by Three Cities, one of South Africa’s leading hotel groups, to produce a corporate video to be shown at Tourism Indaba and showcased on exhibition stand, their website and social media channel.
In order to achieve the tight deadline the shoot would have to be shot in three countries (South Africa, Zimbabwe and Zambia), three provinces in RSA all in around 1 month. To be exact the challenge was to do 22 shoots in 22 day’s including travelling time. Included in this time was not only to shoot video, but stills as well which would provide the client with as little disruption as possible but with the maximum amount of marketing material.
Another challenge was that in order to both involve staff members and make them feel part of the project we chose not to use models as this would also compromise the deadline and exclude staff.
As we have both the in-house equipment for a project like this and a cameraman/director we are able to shoot on a tight deadline and within a very affordable budget. In order to achieve the deadline we also used existing staff which saved us the time of training models/actors to perform tasks and in the process made the staff feel included.
We achieved the deadline, created buy-in from the staff and produced a video that added “fun” to the brand without having to compete with super-slick expensive corporate video productions within this industry. The client was thrilled with the video and the project created great enthusiasm within their staff.