Project Description

Multiply Group

Corporate identity design, website, research, infographics and PowerPoint presentations for an international investment company.

We were asked to research and develop a corporate identity for the Multiply Group that transcends culture and language. The “Xi” signature in the logo is used as a design element, but it has a strong significance in Chinese, meaning to connect/integrate. We chose purple since all genders, ages and cultures relate to purple in a positive way. Purple is a colour that portrays wealth, ambition, sophistication, creativity, wisdom and dignity – all qualities you want in an international investment company.