Corporate identity design
We were called in to discuss the possability of a logo re-design or refreshing for a company that was previously called ISS in the facility services industry. The company currently enjoyed a positive reputation within their industry and client base, but was too closely associated to competitors.
Following the discussion with the client, it was agreed that a minor name change was necessary to set the company apart from it’s competitors and the company was renamed as International Facilities Services (IFS). It was agreed that a refreshing of the brand was also neccessary to remain both classic, yet current. The logo also needed to be stronger and bolder to give the company a stronger brand position within it’s market and to adjust easily to a diverse list of media applications.
The result was a bolder, stronger logo that embraced the history of the client and set it apart from it’s competitors. The new logo was designed with a classic, yet current appeal.