Brochure design for the Elgin Group and it’s subsidiary companies.
After rebranding The Elgin Group and subsidiary companies, we developed their marketing and sales material. Part of that was a folder and brochure design to suit their growing business and to allow each company to have it’s own identity, yet still be part of the Group identity.
Developing brochures for a growing holding company requires a different approach. We identified the following needs:
- A Group brochure design which focuses on the business as a whole, and gives an overview of all subsidiary companies
- Individual company sales material and brochures which maintain their brand, yet still work together as a family
- Allowance for acquisition and anticipation of further growth, without having big budget constraints for new developments and change.
We created a Group brochure design, which was finished with a smooth matt laminate as a striking brochure and leave behind. To go into further detail of each company, we designed a Group folder and individual inserts. The folder was our kind of print job – laminated, embossed and varnished (ie. like a party for a designer!). Each insert can be used on it’s own (ie. at exhibitions, company specific meetings etc) and can also be compiled with the others, for a cohesive brochure. By having individual inserts, they are able to tailor their sales material, and importantly, save on the cost of reprinting a whole brochure if a new acquisition joins the family, or they want to add new projects, by just reprinting that particular insert.