BRAND MANAGEMENT CASE STUDY: IFS
In 2012 we were asked to design a logo for what would become a favoured brand management client for Halo Media.
IFS (International Facilities Services) underwent a massive rebrand. They started with a name change (formerly ISS – International Site Services) and new logo. The logo was designed to keep elements from the original logo (see the logo makeover here). Once we had established the logo design, we carried it through to the letterhead design and other corporate stationery.
IFS have had amazing growth and are now a leading facilities services provider in Africa. Developing and managing their brand has been very rewarding. Two reasons why we feel this brand growth has been successful are:
- A quick and decisive marketing team who work together with us as their design agency
- An unwavering respect and commitment to a cohesive brand
Marc, their Sales and Marketing Director had the following to say: “We definitely have the competitive edge with Halo in our corner”.
You can read his full testimonial here.
As the Brand Management team, our services extend past traditional design services. We provide a resource of being an outsource marketing team so our full team is available if required.
Our role includes: