Project Description

BRAND IDENTITY DESIGN CASE STUDY: Castle Rock Property Development

Designing a brand identity for the property industry

Recently we had the pleasure of creating a brand for an exciting new residential development. Grid Construction approached us to develop a brand and a launch campaign for an apartment complex in Cape Town – Castle Rock.

This project included logo design, copywriting, brochure design, social media setup and branding. It’s the kind of project we love – edgy and forward-thinking with a highly motivated sales team, eager to get started with their new collateral!

We worked with their 3D visualisation company to showcase the apartments off to their full potential. Thereafter, our creative copywriter came up with some pretty catchy copy. It needs to speak to both the investor and the home purchaser. We rolled this out to the website, emailer (using MailChimp) and the digital brochure.


We started with the logo design. Our Creative Director, Hayes, wanted it to be strong and modern, so we chose a route which echoed the famous mountains in Cape Town, and the clean lines of the building. We chose the colour palette to reflect the sun (yellow) and the sea (teal) as outdoor living is such a strong feature of the Castle Rock development.

Logo Design example for Castle Rock
Signage example for brand management



We designed a one page website as it’s the perfect solution for a website of this size. We use WordPress to develop most our websites, so it offers an easy CMS (Content Management System) and some awesome functionality.


Property brochure design example


Our creative team designed a brochure which is primarily a digital brochure, but can be used as a printed brochure should the need for a physical copy arise.

Are you looking to have a Brand Identity developed for your company? Check out more of our services here and then lets chat!