No Pitch/No Spec

no pitch no spec policy

We’re always chuffed when a company reaches out to ask us to quote on a project, as it means that they’ve outlined us as a potential partner.

Unfortunately, if you’ve asked us for free speculative or pitch work as part of the process for us to try and “win” the project, then we’re not the right partner for you.

Why not? Because we support a “No Pitch/No Spec” policy.

“Spec work or pitch work” invariably leads to frustration for you and encourages a subpar standard of work from the designers pitching. Why?

No pitch work policy at Halo Media

1. You are paying for other people’s pitch work

From a business point of view, it makes no sense for you. Agencies must charge higher fees to cover work they produce, but don’t win. If you choose an agency that does spec work, you are paying for all their failed pitches as well as the one piece of work you are interested in. So, if you are engaging pitch agencies, then you know you are paying for them to find other work – our No Pitch policy saves you money.

2. Pitch work is, at best, an educated guess, which compromises quality

A good design is an informed design. This only comes through research and collaboration with the client — you know your audience best and we know the business of design. A visually pleasing ‘best guess’ created upfront as part of a sales tactic is never a good design. Anything created without being informed is at best a pretty picture. Our No Pitch policy means that you get the solution needed, not one that was pulled out of thin air.

3. We don’t believe it’s ethical

We wouldn’t come to you and ask you to work for free. Or our dentist, attorney, or architect. If you were one of our CSI charity initiatives, then we’d consider it. But if not, then asking us to work for free demeans the value we can bring to you and our team who have worked so hard to become the best we can be in the field. Unfortunately, the creative industry has long been caught up in the practice of spec work, but just because it’s been done, doesn’t make it’s right. Our No Pitch policy means you support good ethics.

We love what we do, and we love showing off the diversity of work we’ve done, but that’s because every project is crafted with thought and research, and with respect for our clients. We put all our resources into every client that engages us because we don’t need to save our best ideas to sell ourselves to potential new clients.

We aren’t unusual in our position on declining to partake in speculative work and have, in fact, aligned with international standards such as AIGA (Professional Association for Design) and NoSpec.

We understand you want to get the best work possible for your project, so we hope you accept our reasons for declining pitch work.

We’d be delighted to show you how our best projects got off the ground, and how we could do the same for you. So if you are keen to go forward, please connect with us here.


Advanced view No Pitch policy chart courtesy of Creative Review


Hello. We're Halo.

We are marketing designers working in partnership with select B2B companies in  UK, Australia and South Africa

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