Marketing resources and insights

We're big on shared knowledge, so our Insights are here to give you hints, tips and industry thoughts.

Brand-Management-2

The Importance of Brand Management

Why is brand management important? A strong brand identity plays a huge role in the success of a company! This can be achieved through a...
What paper size is needed for Graphic Design

UK Corporate Brands – page size guide

A handy page-size guide for corporate branding of internal and external communication design in the UK As a marketing and brand agency, we speak about...
exponential-age-industrial-revolution

Welcome to the Exponential Age: The New Industrial Revolution

This is a share of an article found on Tesla.com. We find it a particularly fascinating article as the technology ties in so much with our...
Language-in-Africa

Graphic design agency challenges in Africa: Working with multiple languages

As a graphic design studio in Africa, our work is varied and interesting. One of our challenges is to cover the multitude of languages spoken...
communication-evolution

Communication – The Digital Evolution

Times have changed. Fast. Since yesterday even. The digital communication revolution rivals the industrial revolution in terms of advancement – whilst you are in it,...
editable-design-applications

Graphic Design software and editable source files

We're often asked if we can supply our artwork in editable format. The answer is yes …  and no! Yes, you can have the editable...
design agency

7 Reasons to choose Halo Media as your design agency

We are a branding agency based in England and South Africa. Obviously we’re a bit biased but we really believe in our Halo and our...
Electicity

6 tips to protect your computer during load shedding

6 tips to protect your computer during load shedding Eskom warned that load shedding is here to stay this year. When South Africa requires more...
hidden-costs-scope-creep

7 ways to avoid scope creep and hidden design costs

7 ways to avoid scope creep and hidden design costs We all know what budgets are like and how hard it can be to stick...
How to write a design brief

How to write a design brief

How to write a design brief … well first, what is a Design Brief? Why is a design brief of such great importance? Can't the...
graphic-design

Are professional graphic designers worth the investment?

Why you should invest in a professional graphic designer. Would you hire a professional to repair your plumbing? Would you consult a professional for your...
brand-planning

How to plan your brand – 7 top tips

The preppers guide to your brand survival… 7 tips to for planning your brand! During the failed apocalypse* of 21 December, 2012, being the reality-TV-aholic that...