Marketing resources and insights

We're big on shared knowledge, so our Insights are here to give you hints, tips and industry thoughts.

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4 Top tips to repurpose marketing content and save time and money!

Why should you repurpose marketing content and materials? Creating quality marketing material and content is an essential part of any brand strategy. The challenge of...
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Account-Based Marketing (ABM) for B2B Brands

You may have heard of a new(ish) term that has been floating around – ABM. Or, Account-Based Marketing. Even those of us in the marketing...
Mining brand audits with The Halo Media Group

Mining Brand Audits

Mining brand audits Mining brand audits allow your mining company to understand the perception of your brand with your key stakeholders. Are you creating a...
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8 Top Trends For Internal Communications In 2025

Top Trends for Internal Comms in 2025 Clear internal communication is crucial to the success of any organisation. Internal communication facilitates the flow of information...
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Brand Strategy vs Marketing Strategy – understanding how they compliment each other

What is Brand Strategy vs Marketing strategy, and how do they work together? Brand and marketing, despite being closely aligned, play distinct roles in the...
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What is brand identity design? Amp up your brand knowledge.

Brand identity design – think of this as the face and personality of your business. What is a brand? Some may think it's a logo,...
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How to create Awareness Campaigns

As a specialist brand and communication design agency, one of our most in demand services are the creation of Awareness Campaign designs. Example of a...
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Mining Safety Communications – 3 tips for a safer workplace

Why is safety so important in mining? Mining safety communication is all about protecting the lives off all those in and around your mine to...
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5 Business Blog Tips

How to start a successful blog We're living in the Information Age, where digital communication is your trump card. There are several ways to communicate...
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Digital Asset Management (DAM): Streamlining Your Brand’s Success

Digital Asset Management Systems (DAM) In the fast-paced world of branding and marketing, efficiency is key. Digital Asset Management (DAM) systems have emerged as invaluable...
Brand audit checklist and questions

The definitive 100 question Brand Audit checklist for brand success

The ultimate B2B brand audit checklist - 100 questions to ask of your brand, your employees and your customers. What is a brand audit? It's...
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How Sustainability Communications and Brand drive change and build trust

What is Sustainability Communications? And why does your brand affect it? Well, the times are changing, and it's happening fast. Actually, it feels like we're...