Marketing and Design for a Private Investment Company Multiply Group
Project services include:
Corporate identity design
Marketing and Design for Private Investment Company, Multiply Group.
The Multiply Group are a private investment company based in Durban, South Africa.
Established in 2016, we were approached to design their logo and establish their brand. They needed a comprehensive range of start-up collateral and were looking for flexible solutions to match their fast-moving pace.
As a private investment company, it was imperative that they work with a marketing and brand partner who understands their industry, the inevitable tight deadlines and keeps up to date with industry trends.
They leaned towards a minimalist design aesthetic and we developed a brand that is classic and understated, yet contemporary.
The logo was developed and refined to the current version, which is black and white. It has been designed with a unique icon, which symbolises “X” and “i” – a play on “Multiply” and “Invest”.
As part of the brand development, we brought the founding team together for a photo shoot in a unique studio location in Westville. By having a custom photo shoot, we were able to use the imagery not only in their marketing but to also allow them to have press packs for their frequent media features.
We designed a website that complements the brand through clean lines, consistent imagery and a well-thought-out structure.
We’ve set up the Multiply Group to have a consistent brand and to allow them to edit many of the documents themselves. This allows them the flexibility to create professional documents at their leisure.
The full brand rollout includes:
- Logo and logo guide
- Business cards and letterheads with embossed printing
- Digital stationery
- Brochure design – printed and digital
- Editable PowerPoint brochure
- PowerPoint template and keynote presentations
- Fact sheet and investor reports
- Reception video
- Website and investor portal
- Joint venture company brand and marketing support
The Multiply Group brand is clean and professional, which represents the company well. Their editable files (in Word and PowerPoint) allow them the flexibility to create beautiful and effective documents, on the fly.
As brand managers and custodians, we were able to assist with all aspects of their marketing – from organising photoshoots, printing and bespoke material, to setting up, branding and managing their social media platforms.
We also developed other brands for the Multiply Groups' portfolio of companies. You can view one of their Property Development investments, the Umhlanga Arch here.
Working with the Multiply Group team, we established a visual identity that is minimalist and features primary imagery of succulents, which represent an ability to not only withstand tough environments but to thrive in them. This was carried through to their website, company profile and in-depth presentation decks.
Hover over the website below to see it in action.