Luxury Spa Marketing and Brand Design

Luxury marketing and branding for Gatsby Spa

Gatsby Spa is the ultimate decadent treat. Situated in the globally renowned Sun City Resort. This luxury spa needed a brand which echoes their desire to treat their clients like royalty, so they called in Halo!

Luxury marketing for a premium spa brand

Gatsby Spa is a luxurious health and wellness centre based in the popular South African resort, Sun City. Their target market is local and international tourists who enjoy the finer side of life!

Gatsby needed an identity that reflected the nature of their upmarket business. In addition, they needed a strong brand, a social media presence and a marketing plan to work to. They required a marketing and graphic design company to partner with and they chose Halo!

We began with a target audience analysis. Through this we learned that their customer is discerning and enjoys luxury. This was interpreted into the logo with a decadent black and gold combination. This was rolled out in all uses of the brand, from the logo to the website and social media.

The Gatsby team were supplied with a full logo pack to share with various service providers, along with a How-To manual for logo use. Thereafter, we designed their brochure, price lists, website and ongoing social media campaign.

We did a marketing strategy session and planned out a 12-month campaign to work through their focus points. This strategy was shared with their team. We covered customer service, sales techniques and how to work with their social media presence.

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Simple, effective, consistent branding

The marketing strategy also covered negative feedback and how that can influence a brand. Each of the strategy elements had an easy-to-roll-out action plan, and responsibilities list to allow for practical implementation.

Gatsby Spa is about holistic luxury. They believe in health from the inside, not just on the skin. So we created a social media feed that pairs health and beauty, with informative educational and sales posts.

We research, write and design the content in line with spa specials and seasonal activity.

Gatsby Spa has experienced ongoing growth, both in their special team (known as the Gatsby Angels) and their customer loyalty. They’ve been enjoying success on social media and have been excelling as multiple international award winners.


Logo Design

Gatsby's original logo was dated and didn't speak well to a luxury brand. It didn't scale well for use multi-channel use and no longer aligned with their vision. We developed a simple, monochromatic, classic logo with a twenties-inspired font as a nod to the name Gatsby.

Website design

The Gatsby Spa website is designed to show their magnificent spa and location, along with information about their products and price list.

The website is easy to update and gives information quickly and easily.

“Welcome to The Halo Effect! Halo Media is the go-to company for your brand.

I have been very privileged to work with them since 2009 and have no hesitation in recommending the company they have worked so hard to create. The team is dynamic and creative with exceptionally high standards of perfection. They are so passionate about creating a successful, unique brand.

It's a truly honest relationship with each client and they certainly go the extra mile”.

– Heidi Gavagnin | Managing Director

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