Hello, we're Halo.
We are a UK and South African-based private investment marketing agency.
For over a decade we've offered private investment marketing to a wide range of private investment companies which have included private equity, joint venture, family offices and alternative investments.
We create brands for private investment companies and their portfolio companies.
We are a team of designers and content creators who have a proven global track record with the strategic, creative and technical skills for successful private investment marketing and communication solutions.
Marketing and brand solutions for private investment
Finding an advertising agency that is familiar with private equity marketing, or creating brand solutions for the private investment sector can be challenging.
We're well-positioned to work with your investment marketing solutions due to our experience, skills and processes. Let's unpack this further:
We have a predominantly senior team who have worked with venture capitalists and investment sector since 2007. We understand the need for a professional output within time timeframes and the need to assist you with developing your portfolio company brands.
With experience, comes skills which are tailored to B2B marketing and brands. Our in-house team create solutions from initial strategy through to the rollout of all key brand touchpoints.
We're a highly organised team. We'll work with you to develop project management, version control, brand library and accountability processes. We'll create a brand hub that allows your team access to your brand guidelines, and for your portfolio companies to access their own brands.
PRIVATE EQUITY • VENTURE CAPITAL • JOINT VENTURE WEALTH MANAGEMENT • FUNDS • ALTERNATIVE INVESTMENTS
Private investment marketing and branding examples
Developing a private investment marketing strategy means having a firm foundation by developing your strategy, positioning and identity first.
Thereafter, we identify the collateral you require and how best to connect with your audience. These include:
The visual elements are the tip of the iceberg of a successful brand. We collaborate with you to understand your company aspirations, your competitors, your client, and where you are ideally positioned in your marketplace. We'll do this process with your investment portfolio companies too.
Brand & identity
You may be rebranding your investment company. Or launching a new fund. Or maybe you've invested in a new portfolio company, which needs help. Our brand team will research, define, strategise and design your visual identity and brand based on your unique needs, to give you your best solution.
Website, Online marketing, SEO, PPC, SEM, Social Media … it's a lot to work through!
We’ll advise you on which routes will have the most impact, whilst providing the best value for money. Our team can also manage the website content updates and LinkedIn company pages for you.
Reports & brochures
Professional brochures can't easily be produced in-house. They need to look good, be accurate and match your brand.
We work with investment marketing teams from multi-national hedge funds, through to small family offices to create reports and brochures for financial and investor reports.
Investor relations messaging
Investor relations relies on effective communication between your private investment company, portfolio companies and investors. It integrates financial data, communication, marketing and compliance. But how do you make these look good and get them out on time? We design your investor relations material for the best presentation to showcase your results.
Pitch decks and roadshows
Raising funds is challenging. But half the battle is fought when you have professional, editable, high-impact pitch decks.
It can be a simple meeting or an international roadshow, but you need the right material to generate excitement and interest with your investors.
Let's start with a free Discovery Call
Other private investment marketing and design services our agency provides
We've been designing brand solutions for the private investment sector for over a decade.
Our key ethos in creating brands is to have consistency. But that's hard to achieve when you split your brand between an internal team and external service providers. It leads to inconsistency, which doesn't build a successful brand.
We solve this by being an outsourced marketing design and communications team. Through our retainer system, you have access to brand strategists, writers, designers and project managers to elevate your brand.
Corporate identity & stationery
Company profile brochure
Videos and photography
Social media graphics
Company culture development
Infographics for reports
Emailers & communiqué
Invitations & event collateral
FAQ: Frequently Asked Questions about Private Investment Marketing.
Here are some questions we are frequently asked. If you have any questions you'd like answered, please don't hesitate to contact us and we'll answer them!
Private investment marketing is the action or process whereby a private investment company promotes their product or service. The goal is to generate new business and brand awareness.
It includes advertising, selling and market research. It's based on marketing and brand strategy.
Private equity branding is creating a strong brand image to differentiate your company in the marketplace.
It starts with Brand Strategy which defines where you are positioned, your purpose and your target audience. Thereafter it's about creating a strong brand and creating brand awareness.
Historically private investment firms would rely on word-of-mouth and their proprietary network referrals for new business.
But in a crowded marketplace, it's important now to stand out, so investment companies need to start with a brand strategy first, and then market through their channels.
An example of private investment marketing would be a LinkedIn page which has a communication strategy and a strong brand.
Private investment is investing for a return. If you choose a branding agency that doesn't understand your industry and doesn't have experience, then you'll be their "training wheels".
By choosing a specialist in the investment sector, you're choosing a lower-risk investment into your brand, with a higher return.
A digital marketing campaign involves selling the products or services of your private investment firm online.
Online marketing can be done in a number of ways. Examples of digital marketing include PPC (Pay-per-Click), SEM (Search Engine Marketing) or SEO (Search Engine Optimisation).
The DIY approach to online marketing can reduce your chances of success, so it's important to hire a Digital Marketing expert.
Your best results come from working with a private investment marketing agency that understands your needs and meets them. You can bank on Halo to work with you for yours.
With decades of experience in the marketing and graphic design industry and sector-specific experience working in private investment, Halo Media is well-positioned as a partner of choice.
Every business has its key differentiators – ours are our experience, the quality of our work and our customer service. By holding ourselves accountable to quality, it allows you to you focus on your investment business, whilst we take care of your successful company brand.
Consulting and branding for investment companies requires a brand and marketing team with technical and problem-solving skills.
We’re able to support you through all your brand requirements. So if you need a logo, a fund fact sheet, a training presentation, a website or a video – we can help. And if it’s not a skill we have in-house, then we bring in the right people and manage them for you.
One of our biggest compliments is when clients say that we’re “reliable”. It means we’re trusted partners.
We’re an intentionally small and predominantly senior team. Small means we work closely with you – you have the same team working on your account at all times. Senior means we’ve done our time in the trenches, so we won’t be 'learning on the job' with you. We can advise, consult and implement your marketing requirements!
How can we help you with your private investment marketing?
Connect with us and we can have a chat about your challenges and we'll do our best to help you with them!
Nice things clients said to us that we shared with our parents (and they told everybody, even random people at the shops).
"My team was very impressed with their creativity, detail, & speed. They are very committed and thorough to ensure that they have covered off the brief and content to our liking. I highly recommend Halo Media!
"Best company, hands down! They are such authentic people, and working with them makes my job so much easier.”
“The work looks spectacular, but that's no surprise! You always deliver well above and beyond!"
“It’s a pleasure to work with calm and understanding folk – such consummate professionals!”
“Halo have invested themselves in learning our business requirements and supplying innovative and creative solutions for our marketing – reliably and consistently. They’ve gone above and beyond, and really are integral to our process now.”