Marketing for Mining Companies
Looking for an experienced marketing and communication partner who understands how to work with mining companies?
Hello, we're Halo.
Your specialist in mining marcomms and brand.
It's tough to find an experienced partner to assist with mining brands' marketing and communications. Mines have unique challenges that require tailored solutions.
We offer marketing solutions to mining companies to improve their communications and brand. We'll work with your team to create custom brand and communication services tailored to meet your mining company's needs. Keep your business connected and your team on track for success.
As a global marketing communications agency with successful track records, we offer mining companies strategic, creative, and technical support.
How can we help?
Maybe you are in External Affairs looking for a partner to develop media relations, marketing, stakeholder and external communications collateral. Someone who knows how to connect your brand with your local community.
If you're a communications manager, you're tasked with managing daily communications at your mine, but you lack the resources to implement them.
You could be a Safety, Ops or HR Manager who needs to share vital Health & Safety campaigns or educate your mining workforce on topics like ESG and Diversity. However, you don't have access to the right people to make your vision a reality. We can help with that.
Brand and perception audits
A brand audit is an independent and objective analysis of your brand. We do this by looking overall internal and external health of your brand. This ensures you consistently create the right impression to both current and potential employees, clients, visitors and the community at large. Read more.
Managing your brand needs resources, time and skills that you may not have in-house, so we act as your Brand Custodians. We work with you to manage all aspects of your brand, from start to finish. This allows you and your team to focus on doing what you do best, knowing that we’ve got your back.
You need to connect with your employees and key team members, but do you know how to? Our experienced team will help you strategise effective communication plans, develop key messaging channels and create relevant content that brings results.
Engaging with your external stakeholders, communities, investors and customers requires professional collateral and efficient strategies. We'll work with you to develop external communications plans and implement them across your channels.
Exhibitions and trade shows
You may want to take your brand on the road. Once you know where you want to be, we’ll help you show off your company at its best. Our exhibition and trade show stand designs have won awards. So from a pull-up banner to a Mining Indaba stand, let’s chat about your requirements.
Video & photography
We have an experienced team who can travel on-site to urban and remote locations. We shoot aerial and ground video and photography including 360 virtual tours. A dynamic asset library is critical in producing effective communication collateral.
Digital marketing is a vital element for your online presence – from your website to your social media. Through SEO, PPC and content strategy, we'll help you have a consistent, professional brand that appeals to employees, stakeholders, customers and investors.
Health & safety campaigns
Malaria, diabetes, TB, AIDS and awareness days and more. Halo Media can produce a full SHEQ campaign based on your requirements. These are available in English, French, Portuguese and local African languages, across sub-Saharan Africa.
Training & toolbox talks
Safety is a subject we need to educate about. We produce toolbox talks for your workplace – digital distribution, newsletters, noticeboards, and videos. We also produce safety and induction videos in conjunction with your SHEQ team.
Maybe the Mining Marcomms Scorecard can help you with this.
With a quick and simple assessment, you'll be able to identify what's working and what's not.
Other marketing and communication services we offer to the mining industry
As a full-service brand agency, we offer a wide range of communication solutions for marketing for the mining industry.
Our core brand beliefs are to have consistency across all marketing touch points. By keeping our solutions in-house, and projects managed by us, we're able to maintain brand uniformity whilst bringing additional value by developing templates and systems across various departments.
Campaigns (HR, Safety, Comms)
FAQ: Frequently Asked Questions about Marketing for the Mining Industry
Here are some questions we are frequently asked. If you have any questions you'd like answered, please don't hesitate to contact us and we'll answer them!
Marketing for mining companies is about positioning the mining brand in front of their consumers.
But these days it's not just about the consumer – it's about their investors, employees, stakeholders and local communities. We define this marketing for mines in a broader sense of mining communications, with selected target messages and audiences.
Mining Advertising and Marketing Resources and Articles
Mining marketing case studies
Here are some examples of our brand solutions for mining companies and mining-related industries.
Mining Marketing Insights
A successful partnership is an educated one. Here are some of our insights into brand and communications for the mining industry. Got any questions? Share them and we'll answer them in a blog!
How are your mining marcomms doing?
Gender diversity in the mining workplace through communication campaigns
ESG Awareness is Critical for External Affairs in Mining
Women in Mining – Gender equality in the mining industry
Your best results come from working with people who understand your industry.
We know marketing. And we know the mining industry.
It makes sense to Choose Halo.
Nice things clients said about Halo Media that we shared with our parents (and they told everybody, even random people at the shops).
"My team was very impressed with their creativity, detail, & speed. They are very committed and thorough to ensure that they have covered off the brief and content to our liking. I highly recommend Halo Media!
– Amber, Google
"Best company, hands down! Halo have such authentic people, and working with them makes my job so much easier.”
– Gaynor, South32
“The work looks spectacular, but that's no surprise! Halo Media always deliver well above and beyond!"
– Stephanos, WPP
“It’s a pleasure to work with calm and understanding folk – such consummate professionals!”
– Kellie, GFK
“Halo have invested themselves in learning our business requirements and supplying innovative and creative solutions for our marketing – reliably and consistently. They’ve gone above and beyond, and really are integral to our process now.”
– Ryan, Absa