Marketing for Mining Companies

Q: How do I make a Mining Marketing Communications Plan?

Firstly define your objections (WHAT) and target audience (WHO). Ask yourself in what timeframe do you want to achieve it (WHEN)? Finally, work out what channels you'll use and what solutions you'll be applying (HOW). You can now write out your marketing communications plan and strategy based on the framework of WHO, HOW, WHAT and WHEN.

Q: What are Internal Communications in Mining?

Mining Internal Communications are where you communicate to a mine's employees and internal contractors. You'll plan the key messaging you need people to know, then create that content and share it through the communication channels. For example you can share your internal messaging through emailers, posters, chat messaging, intranet and Toolbox Talks.

Q: What are External Communications in Mining?

External communications in mining is when you engage with the mine's key stakeholders and people outside the mine. This could be investors, the executive board, the local community and the general public. Examples of external communication channels for mining include your website, social media, advertising, publications and Public Relations (PR).

Q: What makes a strong Mining Brand?

There are many elements that go into a mining brand, but keeping it consistent across all your communication channels is key. You can achieve this through a well designed brand guidelines and an experienced marketing and communications team.

Looking for an experienced marketing and communication partner who understands how to work with mining companies?

Then Choose

READY TO CHAT? LET'S TALK

JUNIOR MINER? CLICK HERE

Hello, we're Halo.
We're a mining marketing agency.

It's tough to find an experienced partner to assist with mining brands' marketing and communications. Mines have unique challenges that require tailored solutions.

Halo Media are global leaders in mining marketing, brand, and communications. We'll work with your team to create custom brand and communication services tailored to the mining industry. We'll help you connect with your people, community, investors and other key stakeholders.

As one of the few marketing and brand communications agencies, globally, our track record with mines around the world mean we can bring experience, skills and enthusiasm to your brand challenges.

Mining marketing agency Halo Media cover image

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How can we help?

Maybe you're a Communications Manager, you're tasked with managing daily communications at your mine, but you lack the resources to implement them.

Or you're in External Affairs looking for a partner to develop collateral for your media relations, marketing, stakeholder and external communications. Someone who knows how to connect your brand with your local community.

You could be a Safety, Ops or HR Manager who needs to share vital Health & Safety campaigns or educate your mining workforce on topics like ESG and Diversity. However, you don't have access to the right people to make your vision a reality.

Examples of mining communications and branding

Let's talk

Brand and perception audits

A brand audit is an independent and objective analysis of your brand. We do this by looking overall internal and external health of your brand. This ensures you consistently create the right impression to both current and potential employees, clients, visitors and the community at large. Read more.

mining marketing in africa advertising design

Brand management

Managing your brand needs resources, time and skills that you may not have in-house, so we act as your Brand Custodians. We work with you to manage all aspects of your brand, from start to finish. This allows you and your team to focus on doing what you do best, knowing that we’ve got your back.

mining marketing in africa - brochure design

Internal communications

You need to connect with your employees and key team members, but do you know how to? Our experienced team will help you strategise effective communication plans, develop key messaging channels and create relevant content that brings results.

Sustainable development report design for mining company Rio Tinto

External communications

Engaging with your external stakeholders, communities, investors and customers requires professional collateral and efficient strategies. We'll work with you to develop external communications plans and implement them across your channels.

exhibition stand design for mining indaba

Exhibitions and trade shows

You may want to take your brand on the road. Once you know where you want to be, we’ll help you show off your company at its best. Our exhibition and trade show stand designs have won awards. So from a pull-up banner to a Mining Indaba stand, let’s chat about your requirements.

Video & photography

We have an experienced team who can travel on-site to urban and remote locations. We shoot aerial and ground video and photography including 360 virtual tours. A dynamic asset library is critical in producing effective communication collateral.

Digital marketing

Digital marketing is a vital element for your online presence – from your website to your social media. Through SEO, PPC and content strategy, we'll help you have a consistent, professional brand that appeals to employees, stakeholders, customers and investors.

Health & safety campaigns

Malaria, diabetes, TB, AIDS and awareness days and more. Halo Media can produce a full SHEQ campaign based on your requirements. These are available in English, French, Portuguese and local African languages, across sub-Saharan Africa.

Training & toolbox talks

Safety is a subject we need to educate about. But it's so hard finding good material to use! We produce toolbox talks for your workplace – digital distribution, newsletters, noticeboards, and videos. We also produce safety and induction videos in conjunction with your SHEQ team.

Need to level up your marcoms but don't know where to start?

Maybe the Mining Marcomms Scorecard can help you with this.
With a quick and simple assessment, you'll be able to identify what's working and what's not.

START THE ASSESSMENT

Other marketing and communication services we offer to the mining industry

As a full-service brand agency, we offer a wide range of communication solutions for marketing for the mining industry.

Our core brand beliefs are to have consistency across all marketing touch points. By keeping our solutions in-house, and projects managed by us, we're able to maintain brand uniformity whilst bringing additional value by developing templates and systems across various departments.

Brand Management

Corporate identity
Brand Strategy
Communication collateral
PowerPoint presentations
Signage and work space design

Internal Communications

Employee engagement
Newsletters
Noticeboards
Campaigns (HR, Safety, Comms)
Safety & induction videos

External Communications

Employer branding
Social media
Publication design
Corporate videos
Websites

Request a Consultation

Are you an Exploration or Junior Mining Company?

We have brand packages especially for you
We'll set up your brand to get you in front of the best potential investors and people.

MINING MARKETING BRANDING PACKAGES

FAQ: Frequently Asked Questions about Marketing for the Mining Industry

Here are some questions we are frequently asked. If you have any questions you'd like answered, please don't hesitate to contact us and we'll answer them!

What is Marketing for Mining Companies

Marketing for mining companies is about positioning the mining brand in front of their consumers.

But these days it's not just about the consumer – it's about their investors, employees, stakeholders and local communities. We define this marketing for mines in a broader sense of mining communications, with selected target messages and audiences.

How do I make a Mining Marketing Communications Plan?

What are Internal Communications in Mining?

What are External Communications in Mining?

What is a Mining Communication Campaign?

A mining communication campaign is where you identify a key message that you'd like to educate your staff about. Thereafter you create the content around the audience and channels. For example, if you are doing a safety campaign, you'd choose your SHEQ message, then write your content and create your design. This would then be applied to channels such as Screens, Leaflets, Posters, Emailers, WhatsApp/Messaging, surveys and other communication channels. After your campaign you need to find out how it was received so you can test and measure it's success.

What makes a strong Mining Brand?

Mining Advertising and Marketing Resources and Articles

Mining marketing case studies

Here are some examples of our brand solutions for mining companies and mining-related industries.

Brand and Marketing Design for Mining Company, South32

Mining company branding

Brand and Design for Mining Company, Rio Tinto

Mining company branding

Facilities Management Brand and Design

Facilities services for the mining sector

Mining Marketing Insights

A successful partnership is an educated one. Here are some of our insights into brand and communications for the mining industry. Got any questions? Share them and we'll answer them in a blog!

Women in Mining: Breaking the barriers

Women in Mining: The barriers that barred women from the mining industry Authored by Halo Media | Originally published by in 2019 by Mining Review Africa,...

How are your mining marcomms doing?

START THE SURVEY NOW Mining companies are essential to the global economy, as they extract and process minerals and resources that power many industries. However,...

Gender diversity in the mining workplace blog article cover showing a woman in a hard hat

Gender diversity in the mining workplace through communication campaigns

(This original publication was a title article in African Mining Publication) Gender diversity in mining is a hot topic. It is a serious consideration in...

ESG Awareness for the Mining Industry - a Halo Media blog

ESG Awareness is Critical for External Affairs in Mining

ESG awareness is essential in the mining industry. This article is based on the assumption that your mining company has authentic, impactful and real ESG...

Women in Mining – Gender equality and diversity article graphic

Women in Mining – Gender equality in the mining industry

Women in Mining - why gender equality is important in the mining sector (This article was a cover story for African Mining Publication) There are...

Mining Communication Systems for Mining Marketing in Africa

Mining communication systems to save time and money

What if you could set up mining communications systems that save you time and money? Sidestep long procurement processes and red tape, which leave your...

Your best results come from working with people who understand your industry.

We know marketing. And we know the mining industry.

It makes sense to Choose Halo.

MINING MARKETING AGENCY UK | MINING MARKETING AGENCY USA | MINING MARKETING AGENCY EUROPE | MINING MARKETING AGENCY AUSTRALIA

Client testimonials

Nice things clients said about Halo Media that we shared with our parents (and they told everybody, even random people at the shops).

"My team was very impressed with their creativity, detail, & speed. They are very committed and thorough to ensure that they have covered off the brief and content to our liking. I highly recommend Halo Media!

– Amber, Google

"Best company, hands down! Halo have such authentic people, and working with them makes my job so much easier.”

– Gaynor, South32

“The work looks spectacular, but that's no surprise! Halo Media always deliver well above and beyond!"

– Stephanos, WPP

“It’s a pleasure to work with calm and understanding folk – such consummate professionals!”

– Kellie, GFK

“Halo have invested themselves in learning our business requirements and supplying innovative and creative solutions for our marketing – reliably and consistently. They’ve gone above and beyond, and really are integral to our process now.”

– Ryan, Absa

We choose to work with companies we admire, and work well with. Their words of support have mean so much to us! Read more here.