Marketing for Mining Companies
Looking for an experienced marketing and communication partner who understands how to work with mining companies?
Then Choose
Hello, we're Halo.
Your specialist in mining marcomms and brand.
It's tough to find an experienced partner to assist with mining brands' marketing and communications. Mines have unique challenges that require tailored solutions.
We offer marketing solutions to mining companies to improve their communications and brand. We'll work with your team to create custom brand and communication services tailored to meet your mining company's needs. Keep your business connected and your team on track for success.
As a global marketing communications agency with successful track records, we offer mining companies strategic, creative, and technical support.
How can we help?
Maybe you are in External Affairs looking for a partner to develop media relations, marketing, stakeholder and external communications collateral. Someone who knows how to connect your brand with your local community.
If you're a communications manager, you're tasked with managing daily communications at your mine, but you lack the resources to implement them.
You could be a Safety, Ops or HR Manager who needs to share vital Health & Safety campaigns or educate your mining workforce on topics like ESG and Diversity. However, you don't have access to the right people to make your vision a reality. We can help with that.
How healthy is your mining brand?
Need to level up your mining marketing and communications but don't know where to start?
Maybe we can help you with our Mining Marcomms Scorecard. This quick assessment will help you identify what's working, and what's not. You'll receive a personalised report with your scores, and tips for levelling up your mining marcoms game … get started now!
Brand and perception audits
A brand audit is an independent and objective analysis of your brand. We do this by looking overall internal and external health of your brand. This ensures you consistently create the right impression to both current and potential employees, clients, visitors and the community at large. Read more.
Brand management
Managing your brand needs resources, time and skills that you may not have in-house, so we act as your Brand Custodians. We work with you to manage all aspects of your brand, from start to finish. This allows you and your team to focus on doing what you do best, knowing that we’ve got your back.
Internal communications
You need to connect with your employees and key team members, but do you know how to? Our experienced team will help you strategise effective communication plans, develop key messaging channels and create relevant content that brings results.
External communications
Engaging with your external stakeholders, communities, investors and customers requires professional collateral and efficient strategies. We'll work with you to develop external communications plans and implement them across your channels.
Exhibitions and trade shows
You may want to take your brand on the road. Once you know where you want to be, we’ll help you show off your company at its best. Our exhibition and trade show stand designs have won awards. So from a pull-up banner to a Mining Indaba stand, let’s chat about your requirements.
Video & photography
We have an experienced team who can travel on-site to urban and remote locations. We shoot aerial and ground video and photography including 360 virtual tours. A dynamic asset library is critical in producing effective communication collateral.
Digital marketing
Digital marketing is a vital element for your online presence – from your website to your social media. Through SEO, PPC and content strategy, we'll help you have a consistent, professional brand that appeals to employees, stakeholders, customers and investors.
Health & safety campaigns
Malaria, diabetes, TB, AIDS and awareness days and more. Halo Media can produce a full SHEQ campaign based on your requirements. These are available in English, French, Portuguese and local African languages, across sub-Saharan Africa.
Training & toolbox talks
Safety is a subject we need to educate about. We produce toolbox talks for your workplace – digital distribution, newsletters, noticeboards, and videos. We also produce safety and induction videos in conjunction with your SHEQ team.
Maybe the Mining Marcomms Scorecard can help you with this.
With a quick and simple assessment, you'll be able to identify what's working and what's not.
Other marketing and communication services we offer to the mining industry
As a full-service brand agency, we offer a wide range of communication solutions for marketing for the mining industry.
Our core brand beliefs are to have consistency across all marketing touch points. By keeping our solutions in-house, and projects managed by us, we're able to maintain brand uniformity whilst bringing additional value by developing templates and systems across various departments.
Brand Management
Corporate identity
Brand Strategy
Communication collateral
PowerPoint presentations
Internal Communications
Newsletters
Noticeboards
Campaigns (HR, Safety, Comms)
Safety videos
External Communications
Signage
Publications
Corporate videos
Websites
FAQ: Frequently Asked Questions about Marketing for the Mining Industry
Here are some questions we are frequently asked. If you have any questions you'd like answered, please don't hesitate to contact us and we'll answer them!
Marketing for mining companies is about positioning the mining brand in front of their consumers. But these days it's not just about the consumer – it's about their investors, employees, stakeholders and local communities. We define this marketing for mines in a broader sense of mining communications, with selected target messages and audiences.
Firstly define your objections (WHAT) and target audience (WHO). Ask yourself in what timeframe do you want to achieve it (WHEN)? Finally, work out what channels you'll use and what solutions you'll be applying (HOW). You can now write out your marketing communications plan and strategy based on the framework of WHO, HOW, WHAT and WHEN.
It's where you communicate to a mine's employees and internal contractors. You'll plan the key messaging you need people to know, then create that content and share it through the communication channels. For example you can share your internal messaging through emailers, posters, chat messaging, intranet and Toolbox Talks.
External communications in mining is when you engage with the mine's key stakeholders and people outside the mine. This could be investors, the executive board, the local community and the general public. Examples of external communication channels for mining include your website, social media, advertising, publications and Public Relations (PR).
A mining communication campaign is where you identify a key message that you'd like to educate your staff about. Thereafter you create the content around the audience and channels. For example, if you are doing a safety campaign, you'd choose your SHEQ message, then write your content and create your design. This would then be applied to channels such as Screens, Leaflets, Posters, Emailers, WhatsApp/Messaging, surveys and other communication channels. After your campaign you need to find out how it was received so you can test and measure it's success.
There are many elements that go into a mining brand, but keeping it consistent across all your communication channels is key. You can achieve this through a well designed brand guidelines and an experienced marketing and communications team.
Mining Advertising and Marketing Resources and Articles
Mining marketing case studies
Here are some examples of our brand solutions for mining companies and mining-related industries.
Mining Marketing Insights
A successful partnership is an educated one. Here are some of our insights into brand and communications for the mining industry. Got any questions? Share them and we'll answer them in a blog!
Your best results come from working with people who understand your industry.
We know marketing. And we know the mining industry.
It makes sense to Choose Halo.
Client testimonials
Nice things clients said to us that we shared with our parents (and they told everybody, even random people at the shops).
"My team was very impressed with their creativity, detail, & speed. They are very committed and thorough to ensure that they have covered off the brief and content to our liking. I highly recommend Halo Media!
– Amber, Google
"Best company, hands down! They are such authentic people, and working with them makes my job so much easier.”
– Gaynor, South32
“The work looks spectacular, but that's no surprise! You always deliver well above and beyond!"
– Stephanos, WPP
“It’s a pleasure to work with calm and understanding folk – such consummate professionals!”
– Kellie, GFK
“Halo have invested themselves in learning our business requirements and supplying innovative and creative solutions for our marketing – reliably and consistently. They’ve gone above and beyond, and really are integral to our process now.”
– Ryan, Absa
We choose to work with companies we admire, and work well with. Their words of support have mean so much to us! Read more here.