B2B BRANDING AND DESIGN
If you're serious about your business, then you need to choose a team who are seriously experienced in branding businesses.
Hello, we're Halo.
We are a UK and South African-based B2B branding and design agency.
We believe in consistency and cohesiveness across all touchpoints, leading to enhanced brand recognition and customer loyalty.
There are too many choices in life. And if you're responsible for marketing and communications at your company, chances are you have a tough choice choosing your branding agency.
It's crucial to work with a team of professionals who have experience and skills to craft a strong brand identity, positioning, messaging and visual elements that resonate with your target audience.
Perhaps we can help you make that decision, by sharing some key factors that influence your decision: Experienced skilled people.
Experienced skilled people
We've worked in the B2B sector for decades, continually learning to up our game with well-respected global brands. This means we're not cutting our teeth on your brand – we're bringing our A Game!
Our team consists of skilled marketing, design and content professionals. We have a wide variety of skills which allow you access to a broad spectrum of key touchpoints, all within one team.
We're people-centric. It means we focus our efforts on the people your brand impacts – your team, your audience, your community.
Choose Halo … and experience skilled people
Brand strategy is the planning and framework that guides how a company positions and presents itself in the market.
It involves defining the brand's purpose, target audience, unique value proposition (UVP) or key differentiator, messaging, visual identity, and experiences to create a distinctive and compelling brand presence that resonates with customers and drives business success.
Brand management is all about taking care of your brand like a boss. It's the ongoing effort to maintain, boost, and safeguard your brand's reputation.
It involves monitoring brand perception, ensuring brand consistency, managing brand assets, developing brand guidelines, conducting market research, and implementing brand-building initiatives to nurture a strong and favourable brand image in the minds of your audience.
There is a saying "It's not easy to see the label when you're inside the bottle" and it's apt when you are looking to rename your business or find a name for your company – it's a challenge!
We've named many companies, and we do it strategically. This includes market, audience and competitor research to create a memorable and impactful name that leads to better brand recognition and customer engagement.
Letterheads, business cards, email signatures, PowerPoint templates … these are all key touchpoints and vital elements of any business.
Your brand's continuity is ensured by paying attention to all touchpoints, and they start internally with your stationery.
If you're putting your foot forward, make it your best foot forward! That includes marketing materials that make your sales team strut!
Professionally designed and written marketing materials present a compelling brand image, educate about your service/product, drive higher engagement, and ultimately contribute to business growth.
Video & photography
Your brand assets should include spectacular images and compelling videos. Our extended team includes photographers, videographers, aerial imagery and 360º tours.
Our in-house team produces, edits and animates corporate videos, explainers, social media videos and more.
Motivated and efficient internal communications are vital for organisations.
They foster transparency, collaboration, and alignment among employees, boosting morale and teamwork.
We'll collaborate with you to strategize and achieve your internal communication objectives, while also identifying metrics to gauge their impact.
External communications play a vital role in business success, shaping public perception and relationships.
Engaging content and effective messaging build brand reputation, attract customers, and drive growth.
When working on your communication strategy, we'll align with your goals and KPIs to optimise your external comms.
Websites & digital marketing
Websites and digital marketing are crucial for businesses, offering a strong online presence, customer attraction, and expanded reach.
Effective communication, brand building, lead generation, and sales growth are enabled in today's digital world. Our team delivers exceptional web design, development, and expert digital marketing strategies (including PPC and SEO) for success.
A breakdown of our branding and design agency services
As a full-service branding agency, we offer a wide range of communication solutions for B2B companies.
Consistency is at the heart of our brand beliefs. By managing projects in-house, we ensure uniformity across all marketing touchpoints. This allows us to develop templates and systems that bring added value to different departments while upholding our core brand values.
Visual identity design
Campaigns (HR, Culture, Leadership)
Onboarding & Training material
Advertising (Digital, traditional)
Publications (Annual Reports etc)
Social media (branding & content)
FAQ: Frequently Asked Questions to our branding agency
We've been in the business of connecting people and brands for decades.
Here are a few of the frequently asked questions that we get.
A brand is the unique essence and identity of a company, product, or service. It encompasses the name, logo, design, and overall perception that distinguishes it from others. It represents the values, personality, and promises, creating trust and loyalty.
Brands connect with people, create memorable experiences and influence their decisions.
Brand strategy refers to the long-term plan and approach that guides the development and management of a brand.
It involves defining the brand's target audience, positioning, messaging, and overall goals.
The brand strategy encompasses decisions on brand identity, communication channels, and experiences, aiming to create a strong and consistent brand image that resonates with customers and supports business objectives.
In a nutshell – you need an experienced branding agency as risk mitigation … an insurance so that you'll have the best possible outcome with your investment into your brand, and your future brand equity.
A branding agency brings expertise and specialiaed knowledge to help businesses create, develop, and manage their brand effectively.
They possess insights into market trends, consumer behaviour, and industry best practices.
A branding agency can provide strategic guidance, creative solutions, and a fresh perspective, ensuring a cohesive and impactful brand presence that resonates with the target audience.
See some of our branding agency's case studies
Your best results come from working with people who understand your industry.
We know brands. And we know how to connect them with people.
It makes sense to Choose Halo.
Nice things clients said to us that we shared with our parents (and they told everybody, even random people at the shops).
"My team was very impressed with their creativity, detail, & speed. They are very committed and thorough to ensure that they have covered off the brief and content to our liking. I highly recommend Halo Media!
– Amber, Google
"Best company, hands down! They are such authentic people, and working with them makes my job so much easier.”
– Gaynor, South32
“The work looks spectacular, but that's no surprise! You always deliver well above and beyond!"
– Stephanos, WPP
“It’s a pleasure to work with calm and understanding folk – such consummate professionals!”
– Kellie, GFK
“Halo have invested themselves in learning our business requirements and supplying innovative and creative solutions for our marketing – reliably and consistently. They’ve gone above and beyond, and really are integral to our process now.”
– Ryan, Absa