Financial Services Design
Project services include:
Digital advertising videos
Website UI design & consulting
Financial Services Design and Marketing for Absa Bank
Absa Group is a leading South-African based financial services group offering services to several countries in Africa.
Their Index and Structured Solutions team, who are part of the Corporate and Investment Banking unit of Absa Group, reached out to us in 2018.
We were requested to assist with the implementation of their bold new brand across their range of materials and ultimately increase their digital footprint.
Working with global brands means our team are experienced in working with comprehensive corporate guidelines. We found the Absa rebrand stimulating and challenging as it is dynamic and responsive! First, we set about learning the brand and becoming familiar with its implementation.
Then, we needed to wrap our heads around the world of Index Solutions; Structured products; ETFs and ETNs, etc. We have learned how to compile large product ranges of financial literature under tight deadlines and find creative solutions to the route to market.
We set up design systems and version control to allow for the seamless production of hundreds of bespoke pieces of collateral.
Through these systems, and working with a brilliant team at Absa, we're able to collaborate to produce sales and educational material for their products.
The financial literature design requires careful attention to detail and concise teamwork to deliver accurate collateral under tight deadlines.
This collateral includes:
- Brochure design and production
- Comprehensive LMS (Learning Management System) development
- Digital advertising videos including LinkedIn and WhatsApp
- Exhibition support material
- Fact sheet design and production
- Investment schedule design and production
- Invitations & function support
- PowerPoint sales presentations
- PowerPoint training presentations
- Print and digital adverts
- SMS marketing collateral
- Training videos
- Website UI design & consulting
- … and more
We produce simple informative videos on a tight turnaround, allowing their team to update rates and dates across their platforms, without impacting time and budget.
“Our department was challenged to find a creative partner well-versed in corporate design, and also reliable and thoughtful, so we reached out to Halo Media.
Halo have invested themselves in learning our business requirements and supplying innovative and creative solutions for our marketing – reliably and consistently.
They’ve gone above and beyond, and really are integral to our process”
– Ryan Sydow