Financial Services Design
Project services include:
Full presentation makeovers
Market research design
Financial Services Design and Marketing for Absa
When you get a call from a respected investment banker at Absa to assist them with the development of their departmental marketing collateral, you sit up and grin.
In 2018, Absa rolled out a new brand, which was bold and dynamic – an approach not yet seen for the financial services sector on our continent. We were commissioned by the Investment and Structured Solutions department to execute the new brand across their range of materials, and ultimately increase their digital footprint.
Our team is well-versed at working with top-level global brand guidelines. We found the Absa rebrand stimulating – there are 15 colour variations of the logo! First, we set about learning the brand and becoming familiar with the execution of it.
Then, we needed to wrap our heads around the world of Index Solutions; Structured products; ETFs and ETNs, etc. Whilst we don't understand the nuts and bolts fully, we have learned how to compile large product ranges of financial data under tight deadlines and find creative solutions to the route to market.
Working with a UK-based financial copywriter, we've been able to support the brand rollout and give them industry-leading marketing collateral.
The financial services design and marketing material include:
- Brochure design and production
- Fact sheet design and production
- PowerPoint presentations
- LinkedIn videos
- Digital advertising videos
- Print advertising
- SMS videos
- Training videos
- WhatsApp videos
- UI design & consulting
- Exhibition support material