Corporate and brand identity
A company's brand identity is not a logo. It's the perception of the company – how you feel about them. But first, we start with the visual elements.
Corporate brand identity – think of this as the face of your business.
What is a brand? Some may think it's a logo, but it's more than that … it's the perception of a company, the feeling you get when you think of them.
It needs to start with brand elements though. Here is an outline of our corporate identity and brand design elements:
Your brand strategy is the map to which you launch and maintain your brand image. Without one, you are simply throwing elements and collateral in the air, hoping they will land in the right place. Our team works with you to research, identify, strategise and put thoughts into a meaningful action plan.
It's exciting when you are planning your new company or even rebranding an existing one. Naming used to be a simple process – there were less companies around! But now, the competition for a well-named company and to be easily found online means you need to put time into naming your business.
A professionally designed logo sets you apart from your competition and gives you a recognisable identity.
A visual identity system can include a brand guideline (sometimes also called a CI – Corporate Identity). It covers the measures you have in place to care for your company image.
Company stationery includes:
- Business card design
- Letterhead design
- Email signatures
- PowerPoint templates
These days we use PowerPoint more and more as an everyday communication tool for your business documents. At Halo, we create unique document templates in PowerPoint allowing you to publish your own social media, fact sheets, sales sheets and more.
If you have products, you need to carefully position them in the market. We look at your product, its consumer, competitors and route to market, to come up with packaging that is designed to both attract, and sell.