Corporate and Brand Identity

A company's brand identity is not a logo. It's the perception of the company and where it stands in the market.

Corporate brand identity – think of this as the personality and face of your business.

What is a brand? Some may think it's a logo, but it's more than that … it's the perception of a company. It's the feeling you get when you think of them. It affects every key touchpoint of your company – from how you are perceived by your target audience and marketplace, to how your staff feel about their employer. Your brand influences if people will want to buy from you and want to work for you.

At Halo, we're big believers that brands need to be created on a solid foundation, and not just a logo. To achieve this, we work from a brand strategy framework for all our brands. From there we cover the corporate brand identity elements. Thereafter, we move into the Brand Management phase where we look into your internal and external communications and the day-to-day brand requirements.

We also work with you to identify and produce your key marketing materials to give you the tools to communicate with your market, and your digital communications to connect with your audience and staff online.

Brand Strategy

Your brand strategy is more than just a starting point—it’s the compass that guides every aspect of your brand’s journey. Without a clear strategy, you’re not building a brand—you’re tossing content into the wind and hoping something sticks.

At Halo, we work closely with you to turn insight into impact. We research, define, and craft a strategic action plan that not only shapes your visual identity but positions your brand for long-term success in the marketplace.

Here’s what we uncover together:

Your vision, mission, values, and purpose
Your competitive edge and how to stand out
A deep understanding of your target audience
Your unique brand differentiator

From there, we help you articulate your brand messaging, establish your tone of voice, and define how your brand shows up in the world—confidently and consistently. This becomes the solid foundation on which your entire visual identity is built.

Corporate brand identity / logo design

A professionally designed logo sets you apart from your competition and gives you a recognisable identity for your target audience.

It's important that your company has a logo which not only looks good but works well technically too. It needs to be able to be reproduced correctly in very small, and very large scale formats.

PowerPoint templates

These days we use PowerPoint more and more as an everyday communication tool for your business documents.

At Halo, we create unique document templates in PowerPoint allowing you to publish your own social media, fact sheets, sales sheets and more.

Many designers don't know how to create a correct template – our PowerPoint templates have correctly setup master slides, colours, fonts and come with a style guide.

Company Naming

A strong name is the foundation of a strong brand. Whether launching a new company or renaming an existing one, we help create names that are distinctive, meaningful and fit for your market.

Our company naming services include facilitated workshops to define naming criteria, explore creative directions and avoid common pitfalls. We balance creativity with clarity – considering audience, positioning, and brand tone.

We also align naming with your wider brand architecture, ensuring consistency across products, services and sub-brands.

From bold single-word names to structured naming systems, we create names that work – and stick.

» Learn more about Company Naming here.

Visual identity system

A visual identity system can include a brand guideline (sometimes also called a CI – Corporate Identity).

It covers the measures you have in place to care for your company image. Your brand guidelines will cover:

Logo usage
Colours
Safe space
Typography
Vision, mission and values
Application across marketing collateral

Corporate stationery

Company stationery includes:

Business card design
Letterhead design
Email signatures
PowerPoint templates