Why should you consider agreeing to a retainer contract?
One of our core values at Halo Media and what makes us different from the industry norm is that we strive for long-term relationships with our clients. We have a few clients who are on retainer agreements with us and we’re often recommending this as an option to clients that we regularly work with.
It’s not because we want to lock clients into lengthy legal contracts, in fact, it’s quite the opposite. With new retainer proposals, we’ll recommend a trial period of 3 months to see how well it works. This gives us the opportunity to see if we’ve allocated enough hours in a month and how much consistent work it will allow for. If it works well, we’ll then get into a discussion about the length of a long-term contract.
Below we’ve outlined 5 reasons why you should consider taking on a retainer.
As the duration of the contract is guaranteed hours booked in the studio, this allows us to offer additional value in the form of free hours for you.
Retainer clients are considered loyal. We reward loyalty by giving retainers preference in the studio, within reasonable timelines. That means that when you have an urgent project, we’ll schedule your project in ahead of other projects which are in the pipeline, instead of making you wait a few weeks until a gap opens.
As we grow our relationship with your brand, we will learn what works best for you and your brand. When we’ve reached the “sweet spot”, we’ll know exactly what you want and need, and how to apply it to your brand with minimal effort. Because we’re working with your brand regularly, we’ll also easily be able to pick up on the details, such as colours, fonts, styling etc.
Depending on the length of your contract, we can strategize on how to maximize the hours. We can look at the year in advance and plan out projects productively. This not only allows you to forecast and budget, but means that we’re in a better position to deal with brand emergencies as we’ll be ahead of schedule with your planned work.
As a retainer client, you’ll have peace of mind knowing that we are an extension of your marketing team. Our services are not limited to a design brief. Which allows us to really be on hand when you have limited resources. This extends to marketing research, content planning, print management, liaising directly with procurement and sourcing supplies.
So if the idea of your marketing team growing to include graphic designers; brand planners; researchers, proof-reading, copywriting and editing; photographers and videographers excites you, let’s meet up for a coffee and chat about a synergy.
Click here to start the discussion about your brand retainer.