What is Brand Activation?

Put simply, it’s about bringing a brand to life by engaging consumers at an emotional level which drives them to take action. It focuses on taking building a relationship between the brand and the consumer, and generally through an experience.

Here is a brilliant example of a  brand activation campaign! Adobe are promoting their “Creative Day” and played a brilliant prank at a Swedish bus stop. Through use of a Photoshop magician (!), a bus stop and a load of hidden cameras, they really did a great campaign to promote their Adobe Creative Days in Finland.