A brilliant Brand Activation: Photoshop Retouch Prank

//A brilliant Brand Activation: Photoshop Retouch Prank

What is Brand Activation?

Put simply, it’s about bringing a brand to life by engaging consumers at an emotional level which drives them to take action. It focuses on taking building a relationship between the brand and the consumer, and generally through an experience.

Here is a brilliant example of a  brand activation campaign! Adobe are promoting their “Creative Day” and played a brilliant prank at a Swedish bus stop. Through use of a Photoshop magician (!), a bus stop and a load of hidden cameras, they really did a great campaign to promote their Adobe Creative Days in Finland.

Check it out!
Do you love brand activation too? You can find out more about what our graphic design studio, Halo Media, loves by following us on Facebook and Twitter.
2016-11-11T13:19:24+00:00