A brilliant Brand Activation: Photoshop Retouch Prank


What is Brand Activation?

Put simply, it’s about bringing a brand to life by engaging consumers at an emotional level which drives them to take action. It focuses on taking building a relationship between the brand and the consumer, and generally through an experience.

Here is a brilliant example of a  brand activation campaign! Adobe are promoting their “Creative Day” and played a brilliant prank at a Swedish bus stop. Through use of a Photoshop magician (!), a bus stop and a load of hidden cameras, they really did a great campaign to promote their Adobe Creative Days in Finland.

Check it out!

Hello. We're Halo.

We are marketing designers working in partnership with select B2B companies in  UK, Australia and South Africa

Latest insights

How to control your marketing budget

How to keep your marketing budget under control

Remote working tech tips for marketers

Remote working tech tips

Mining Communication Systems for Mining Marketing in Africa

Mining communication systems to save time and money


Halo say Sala Kahle 2019, Sawubona 2020!!

Improve your brand image

Improve your brand image in 3 steps, today