Marketing resources and insights

We're big on shared knowledge, so our Insights are here to give you hints, tips and industry thoughts.

Blog article cover for Account Based Marketing for B2B Brands showing a dart board

Account-Based Marketing (ABM) for B2B Brands

You may have heard of a new(ish) term that has been floating around – ABM. Or, Account-Based Marketing. Even those of us in the marketing...
Halo Media Promotions Scam Alert

Halo Media Promotions Scam

We are aware of a scam from a company who have taken our company name and logo. Halo Media Promotions is a fake company and...
Mining brand audits with The Halo Media Group

Mining Brand Audits

Mining brand audits Mining brand audits allow your mining company to understand the perception of your brand with your key stakeholders. Are you creating a...
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8 Top Trends For Internal Communications In 2024

Top Trends for Internal Comms in 2024 Clear internal communication is crucial to the success of any organisation. Internal communication facilitates the flow of information...
Brand Strategy vs Marketing Strategy Blog article header

Brand Strategy vs Marketing Strategy – understanding how they compliment each other

What is Brand Strategy vs Marketing strategy, and how do they work together? Brand and marketing, despite being closely aligned, play distinct roles in the...
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What is brand identity design? Amp up your brand knowledge.

Brand identity design – think of this as the face and personality of your business. What is a brand? Some may think it's a logo,...
Awareness Campaign Design Agency blog header

How to create Awareness Campaigns

As a specialist brand and communication design agency, one of our most in demand services are the creation of Awareness Campaign designs. What are Awareness...
Mining safety communications blog article header showing a woman in a mine holding her phone

Mining Safety Communications – 3 tips for a safer workplace

Why is safety so important in mining? Mining safety is all about protecting the lives off all those in and around your mine to ensure...
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5 Business Blog Tips

How to start a successful blog We're living in the Information Age, where digital communication is your trump card. There are several ways to communicate...
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Digital Asset Management (DAM): Streamlining Your Brand’s Success

Digital Asset Management Systems (DAM) In the fast-paced world of branding and marketing, efficiency is key. Digital Asset Management (DAM) systems have emerged as invaluable...
Brand audit checklist and questions

The ultimate Brand Audit checklist

The ultimate B2B brand audit checklist - 100 questions to ask of your brand, your employees and your customers. What is a brand audit? It's...
Anele Gumbi from The Halo Media Group

Meet the team: Anele

Our meet-the-team series is for you to get to know our team members a bit more. Hey Anele, we'd like to get to know more...