Digital Marketing
Digital is fast and organic. It allows you to communicate across a wide range of channels, without the time limitations of traditional media.
Digital marketing solutions for your business.
We work with you to co-create your digital footprint. Broadly speaking, digital marketing is often linked exclusively to social media or paid advertising, but we apply it to all forms of digital brand and online presence.
Full social media management, SEO and PPC requires specialists, and we'll partner with them to ensure that the brand and core messaging is relevant and accurate to your digital marketing goals.
Digital strategy
Before you go off, setting up social media pages, your website and email campaign, sit back and define your digital marketing needs.
A digital strategy will, at the very least, help you to define:
A) What your goals are
B) Who you are talking to, and
C) Where you speak to them and through which channels
D) What metrics will you use to measure the success of your campaigns.
By creating this foundation you have a better chance of success and a return on your investment into your digital marketing spend.
Website design
Your website is usually the first place a prospective client is going to look at you.
First impressions count, so make the most of the opportunity with a fast, responsive site that is not only good to look at, but is informative and goal-orientated.
Our in-house team create WordPress websites which allow you to edit your own content, whilst maintaining your brand integrity and continual realignment to your goals.
Are you interested in the subject? Check out our whole section dedicated to websites in our Resource Library. Or head on over to our Portfolio to see some of our expertise in action.
You are welcome to reach out to us for examples of our websites if you have a specific goal in mind.
Social media
We're a B2B social media agency so we focus on two areas:
BRAND:
Setting up your platforms with the correct branding; setting up your templates and giving you the graphics you need for your messaging.
CONTENT:
Creating a content plan around your strategic goals and assisting with content creation.
We mainly work on LinkedIn although we can create branded content for Instagram, Facebook and YouTube. We currently don't work on Tiktok or Snapchat.
Video production
A picture says a thousand words. Then try a moving picture to tell your entire story.
Emotive, stimulating and a highly engaged form of media, videos have become more popular than ever.
Our videos are aimed at assisting businesses to communicate. These can be simple text and image videos for social media. Or interviews filmed in one of our partner studios. Through to full shoots for induction and corporate videos.
Our specific exposure with filming in mines and remote areas means we have a experienced, skilled and reliable crew for all filming levels … from one-person shoots through to multi-national productions.
Emailers
Quick, easy and impactful. Our creative team can write and design emailers for you, which you can send out on your own, or we can set up for you on a bulk emailing system along with training you on how to use it.
Online Advertising & SEO
We'll work with a specialist for your online advertising and SEO. This includes:
- SEO (Search Engine Optimisation)
- SEM (Search Engine Marketing)
- PPC (Pay-Per-Click)