Know your copy rights from wrongs
Copyright versus Copywrite – Know your Rights!
We're a B2B corporate brand and communication design agency, so we help companies to identify their goals and implement the measures and messages they need to share across the relevant channels. Whether you are looking to create a corporate brochure or redesign your website from scratch, a part of the design brief will ask if you need copywriting.
We often find that there is some confusion with understanding the difference between copyright and copywriting. Here’s a little insight into what’s right and what’s write!
Please note – this is an overview and doesn't constitute legal advice. We recommend that you speak to your legal representative if you have any specific queries.
What is Copywriting?
Copywriting is the act of writing the text for advertising or any other form of marketing. In the creative industry, "copy" is the industry term for words or content. This written content aims to increase brand awareness and promote your service or product, and ultimately persuade a person or group to take a particular action.
How does it work with a creative agency?
We'll take your content and restructure it to tell the right story to fit your objectives. We'll use the correct grammar, sentence structure and terminology to make it easier to read and to flow across your chosen communication channels.
What is Copyright?
Copyright is the ownership a person has of the work they have produced. If you write a book, pen an article or take a photo, you automatically hold the right. No one can reproduce it or use it without your permission. In the UK you don't need to apply for copyright.
How does it work with a creative agency?
You hold the copy rights to the content in its final form, they may hold the copyright to the design and the method used to create it. If you have a piece of work you'd want to monetise - eg. creating artwork for merchandising, then it's best to raise this with your creative partner before starting the project to ensure your copyright is assigned to you.
These terms may sound similar but are very different. So the next time you need copywriting, make sure you know what's right and what's write!
